Sr. Product Marketing Manager, Sigma Apps

About the role

Every enterprise is racing to build AI-powered apps and agents but speed without the right runtime creates chaos, not transformation. Sigma is the AI Runtime Environment that makes those apps governable, scalable, and real, and the Sr. PMM, Sigma Apps will play a critical role in developing and executing the go-to-market narrative and strategy for Sigma Apps. This role requires someone who understands both sides of the enterprise software conversation: the IT leaders and data engineers who evaluate and govern application infrastructure, and the line-of-business owners who care about outcomes, speed, and usability. You'll translate Sigma's application development capabilities into stories that resonate with both and create the materials the sales team needs to tell those stories in the field. Sigma is the AI Apps and agentic analytics platform built on the cloud data warehouse. Business and technical teams use Sigma to explore live data, build intelligent applications, and automate critical workflows all without moving data or breaking governance. Sigma supports a spreadsheet interface, SQL, Python, and native AI in a single governed workspace, giving every team the speed to act and IT the control to scale. Sigma is trusted by more than 2,000 customers, including AMD, Duolingo, Colgate-Palmolive, and JPMorgan Chase. Sigma announced its $80M in Series E financing in May 2026. The round was led by Princeville Capital, with new strategic investors Databricks Ventures, ServiceNow Ventures, and Workday Ventures participating alongside returning investors Altimeter Capital, Avenir Growth Capital, D1 Capital Partners, K5 Global, NewView Capital, Spark Capital, Sutter Hill Ventures, and XN. This milestone follows Sigma reaching $200M in annual recurring revenue in April 2026, with more than 100% year-over-year growth and 1.1 million new active users added in the latest fiscal year. Come join us!

Responsibilities

• Develop and maintain positioning and messaging for Sigma Apps including no-code app building, AI-assisted workflow automation, embedded analytics, and apps built with external coding agents working closely with the Director of Product Marketing, Apps and the Product team.
• Support new feature launches and capability expansions, coordinating across product, design, marketing, and sales to bring new capabilities to market clearly and effectively.
• Work closely with Product and Engineering to deeply understand and influence the Sigma Apps roadmap bringing market, customer, and competitive insights that help shape and prioritize it.
• Partner with sales reps and the Enablement team to understand what's working in the field and use those insights to sharpen messaging, update battlecards, and improve enablement materials.
• Partner with the Enablement team to build and maintain sales enablement content solution briefs, pitch decks, use case guides, competitive comparisons, and discovery question frameworks that help the field confidently sell Sigma Apps
• Build and maintain competitive analysis and battlecards for the no-code/low-code, embedded analytics, and enterprise application development space.
• Write and contribute to thought leadership content, blog posts, and customer-facing collateral that educate the market on Sigma's App vision.
• Develop customer-facing case studies and proof points that demonstrate the business impact of building with Sigma Apps.

Requirements

• 3+ years of product marketing experience in B2B enterprise software, with a preference for experience in enterprise application software or application development tools.
• Working knowledge of the enterprise application development landscape including how IT, data engineering, and operations teams evaluate and procure platforms.
• Ability to translate complex product capabilities into clear, compelling value narratives that resonate with both technical and business buyers.
• Strong skills in creating sales enablement content you know what reps actually use in the field, and you create materials that reflect real buyer conversations.
• Experience with win/loss analysis, customer interviews, and translating buyer insights into sharper messaging.
• A data-driven mindset you use win/loss data, pipeline metrics, and customer feedback to continuously improve your work.
• Familiarity with the cloud data platform, BI, or analytics ecosystem is a plus.
• Comfort operating in a fast-paced, high-growth startup environment where priorities can shift quickly.
• Additional Job details
• The base salary range for this position is $160k - $185k annually.

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