Senior Associate, Data Analytics

Requirements

• Exposure to AI / Machine Learning use cases in marketing analytics (e.g., predictive models, segmentation, optimization)
• Familiarity with agen

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media: WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: o Be Extraordinary by Leading Collectively to Inspire transformational Creativity. o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. About Wavemaker: A Leading WPP Media Brand, Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. Role Summary and Impact We are hiring a Senior Associate, Data Analytics to play a key role in delivering data-driven insights and advancing analytical capabilities across our client portfolio. This is a hands-on, execution-focused role suited for someone who is strong technically, comfortable working with large-scale marketing datasets, and motivated to build modern, scalable analytics solutions in a fast-paced agency environment. You will work closely with media, strategy, and client teams to translate data into actionable insights while contributing to the evolution of our analytics stack across cloud and AI-enabled workflows. 3 best things about the job: A learning environment with mentorship Opportunities to work across local and international client and agency teams Performance driven role with a focus on growing business Responsibilities of the Role: Data & Analytics Delivery Analyze complex datasets using SQL, Power BI, DAX, and M Query to deliver actionable insights for campaign and business performance Build and maintain scalable dashboards and reporting frameworks aligned to client KPIs Work with large datasets across paid media, ecommerce, and digital analytics platforms (e.g., Google Analytics) Cloud & Data Architecture Query and manage datasets in Google Cloud Platform (BigQuery) and/or Azure Cloud data services Support development of efficient data models, pipelines, and transformations in cloud-based environments Improve data accessibility and performance through structured data workflows Cross-functional Collaboration Partner with media, strategy, and client teams to define measurement frameworks and analytics solutions Translate data into clear, business-relevant insights and narratives for both internal and client stakeholders Support delivery of insights for client presentations and performance reviews Capability Building Contribute to the enhancement of analytics frameworks, automation, and reporting standards Stay current on emerging trends in marketing analytics, cloud, and AI technologies Actively support adoption of new tools, methodologies, and best practices Required Competencies: Bachelor's degree in Computer Science, Statistics, Mathematics, Engineering, or related field 2-5 years of experience in data analytics, BI, or marketing analytics roles Strong hands-on expertise in SQL, Power BI (DAX), Excel, and data transformation (M Query) Practical experience with cloud data platforms such as: Google Cloud Platform (BigQuery) Azure Cloud (e.g., Azure SQL, Data Factory, Synapse) Experience working with marketing/media data sources (paid media, attribution, ecommerce) Strong analytical thinking with ability to connect data to business outcomes Effective communication skills with the ability to distill complex analysis into actionable insights Fluent in Thai and English

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