Lead Product Manager, Reputation Line of Business Expansion

About the role

We are seeking a Lead Product Manager to drive expansion of Gen's Reputation Line of Business, spanning international markets, additional brand integrations in the US, and external partners. This role owns the platform strategy and capability roadmap for reputation-related products that serve multiple brands, including Reputation Defender, Norton, Avast, LifeLock, MoneyLion, and select third-party partners. The focus is on delivering a combination of globally available core capabilities and market-specific localized experiences, rather than replicating a single product or US-centric solution. You will work closely with product managers responsible for individual brands, as well as engineering, design, legal, compliance, marketing, and partners, to integrate reputation, identity, and financial risk capabilities in ways that meet local customer needs, regulatory requirements, and trust expectations. This is a high-impact, cross-functional platform role that requires strong product leadership, global perspective, and the ability to influence across teams without direct authority.

Responsibilities

• Reputation Line of Business Strategy
• Define and own the platform strategy and roadmap for the Reputation Line of Business, aligned with Gen's broader Identity and Reputation vision.
• Establish a clear approach for delivering globally consistent reputation and identity capabilities alongside localized, market-specific features.
• Identify opportunities to integrate identity theft protection and financial risk signals into reputation experiences, recognizing reputation as a combination of digital presence, identity integrity, and financial standing.
• Global and Market-Specific Experience Development
• Partner with regional and in-market teams to understand local reputation risks, including identity theft patterns, financial fraud, and culturally specific trust signals.
• Design and deliver localized reputation management experiences that encompass digital reputation, identity protection, and financial reputation, such as credit standing and fraud exposure.
• Ensure localization extends beyond language to include workflows, features, data sources, and value propositions relevant to each market.
• Incorporate local identity systems, credit frameworks, and financial risk indicators into customer-facing experiences where appropriate.
• Platform and Capability Ownership
• Own shared reputation capabilities such as monitoring, scoring, sentiment analysis, alerts, identity and financial risk signals, and remediation workflows.
• Define platform requirements, APIs, and integration patterns that enable brands and external partners to embed reputation and identity capabilities into their products.
• Ensure the platform supports scalability, configurability, and brand differentiation across regions and use cases.
• Brand and Partner Collaboration
• Work closely with product managers for Reputation Defender, Norton, Avast, MoneyLion and LifeLock to integrate reputation capabilities into brand-specific experiences.
• Support integrations with external partners where reputation, identity, and financial insights enhance customer value.
• Align stakeholders across brands, regions, and partners around shared priorities, delivery plans, and success metrics.
• Execution and Delivery
• Translate strategy into clear product requirements, milestones, and execution plans.
• Drive cross-functional execution across engineering, design, legal, compliance, marketing, and operations.
• Manage dependencies, risks, and tradeoffs related to regulation, data access, financial syst

Benefits

Additional Information

About Gen: Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We're always looking for smart, fearless and high-impact talent who see AI as a teammate - leveraging it to move faster and deliver meaningful results. When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career - from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You'll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we'd love you to be part of Gen.

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