Lead Shopper Marketing Manager

About the role

WHO WE ARE We're Talking Rain Beverage Company, we create better-for-you beverages featuring great flavors and colors from natural sources. We live life in full flavor and believe the world should too. We create connections with every sip of our iconic Sparkling Ice, Sparkling Ice Caffeine, Sparkling Ice Energy, Popwell and MIXT. When it comes to success, we know we're only as strong as our team. That's why we're an equal-opportunity employer. We value diversity and practice inclusivity, hiring great people who enhance our company. Our Rain Makers are our most important asset. That's why we invest in them with ⁠ benefits and development opportunities that reflect just how much we value them. WHAT YOU'LL DO Every single day, our Marketing team searches for surprising and refreshing ways to create connections with our customers and consumers. In this role, you will be responsible for driving the growth of our company's brands through the development of key market and national retail programs for our Food channel. In partnership with sales, this position will work with marketing leadership to understand the national shopper marketing strategy, key shopper data, affinities, and insights to develop and implement customized support plans meeting the needs of retailers and markets. You will develop the annual channel strategy, creating and executing relevant plans that drive sales, buy rate and HH penetration while increasing trial and awareness. Under the direction of the Director, you will also be responsible for developing budgets at the channel and retailer level, as well as plans in coordination with the marketing, trade marketing, events and sales teams. Reports to: Director, Shopper Marketing Direct Reports: Shopper Marketing Manager(s) Location: Remote work from home Annual Bonus Potential: 13% - Eligibility is based on the company hitting annual financial targets. Base Salary: $122,000 - $152,000 Note: This range is a national average, but compensation will be reviewed based on geographical location depending on where applicant will be working. New hires typically receive between minimum and midpoint, however, we may go slightly higher based on experience, internal equity and market. Lead shopper marketing strategy and program development for TRBC's brand portfolio across the Food Channel, with direct ownership of the Albertsons and Kroger businesses end-to-end. Partner with Marketing & Insights to align shopper programming with overarching brand and campaign strategies across the portfolio. Build and maintain strong relationships with key internal and external stakeholders, including retail partners and sales teams, through consistent and proactive communication. Collaborate cross-functionally with Sales, Insights, Marketing, and eCommerce to develop and execute Food Channel strategy, customizing plans by market and retailer as needed. Co-develop integrated trade and marketing calendars with Sales for key channels and retailers, driving both volume and brand equity across established brands and innovation launches. Utilize syndicated data tools to measure program performance and share results internally / externally. Apply a data-driven approach to decision-making, using KPI analysis, trend identification, and shopper insights to optimize programming and investment. Monitor evolving market, consumer, and shopper trends through agency partners, synthesizing and socializing relevant findings with Sales and cross-functional teams. Own annual budget development for key channels, allocating funds strategically and maintaining spend at or below budget throughout the year. Direct agency partners and internal creative services teams in developing marketing materials that effectively support channel programming. Lead, coach, and develop a team of two direct reports managing east and west regional food accounts. Complete other responsibilities as assigned WHAT YOU BRING Bachelor's degree in Marketing or related field preferred; equivalent experience accepted. Minimum 6+ years of recent experience in Shopper Marketing, Retail Marketing or Brand, ideally in CPG, specifically within beverage and with distributors. Direct experience managing Albertsons and/or Kroger preferred. Proven ability to lead annual planning, manage budgets, and drive cross-functional projects from strategy through execution. Proficiency in Microsoft Office Suite and syndicated data platforms (IRI, Nielsen, Stratum, Symphony AI). Experience with syndicated data platforms (IRI, Nielsen, Stratum, Symphony AI) Excellent communication skills - written, verbal, and in-person. Self-starter who takes ownership of new challenges without waiting for a playbook and navigates ambiguity with confidence and sound judgment. Natural curiosity, with a habit of asking the right questions and a genuine desire to continuously learn. Relationship builder who earns trust across functions, levels, and backgrounds. Flexible problem-solver who thrives in dynamic e

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