Lifecycle Marketing Manager

Requirements

• 5+ years of experience in customer marketing and retention strategy required.
• Bachelor's degree in marketing, communications, or related discipline required. Master's degree is a plus.
• Experience with marketing automation software: ESPs, CDPs, and CRMs required.
• Experience delivering multichannel strategies (ex: in-product messaging, email nurture, SMS, website, ads, prompts, etc.) required.
• Experience with A/B testing and proactively recommending optimizations required.
• Experience creating content and assets, and knowledge of design principles required.
• Experience in academic publishing focused on author marketing during the manuscript submission journey is a plus.
• User experience (UX) and/or design thinking experience is a plus.
• Experience with customer research, journey mapping, and loyalty programs is a plus.
• Our excellent total rewards package includes:
• A remote workforce with staff based in NY, NJ, CT, MD, VA, PA, MA, RI, or Washington, DC, who meet in person for collaboration, training, strategic planning - and fun!
• Generous paid time off and paid sick and safe leave
• Flexible Work Schedule
• Competitive medical, dental and vision benefits
• Exceptional retirement benefits
• Monthly remote stipend
• Training and Tuition assistance
• Employee Assistance Program
• Salary Range:
• $80,000 - $100,000

Benefits

Additional Information

AIP Publishing is a leading publisher of the physical sciences. Working with us means being part of a mission: to accelerate scientific discovery while reimagining the future of scholarly publishing. AIP Publishing helps brilliant work make a global impact. We're building a living network of knowledge to spark thinking, connect people, and drive new ways forward - empowering a vibrant global community using science for good. We foster a collaborative, creative atmosphere and encourage a workplace culture that maximizes individual contributions. We're always looking to evolve the ways we think and operate, and we actively encourage an environment where everybody feels comfortable, seen, and able to do their best work. We're looking to hire and develop colleagues who are astute, flexible, and always striving to "solve better problems" through thoughtful consideration of individual, team, organizational, and customer impact. The Lifecycle Marketing Manager reporting to the Director of Audience Engagement , is a customer-centric problem solver directly responsible for executing in-service and post-service marketing strategies that drive retention, engagement, and revenue. In this role, you'll create compelling experiences across key touchpoints in the customer journey - ensuring our customers feel supported, inspired, and valued every step of the way. How you'll make an impact: Engage customers to take the next best action towards critical publishing milestones. Pitch your ideas and bring them to life - you're a key contributor to our lifecycle strategy. Maintain key journey maps to inform loyalty and retention strategy, and optimize programs driving various engagement KPIs. Maintain lifecycle marketing program alignment to roadmap and business objectives. Identify and define customer segments and journeys to foster a personalized experience that maximizes engagement. Develop, execute, and refine multi-channel retention marketing campaigns across company-wide touchpoints. Develop reporting dashboards and track KPIs to measure effectiveness of lifecycle initiatives and communicate a go-forward recommendation. Stay current with industry trends, competitor intelligence, marketing best practices, and emerging technologies. What you're great at: Strong data analytical skills and Excel competency to develop actionable strategies. Proficiency in driving engagement metrics throughout the marketing lifecycle. Deep understanding of customer behavior and audience segmentation. Ability to translate complex concepts, language, and processes into easily digestible communications.

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Company Intel

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