Senior Product Marketing Manager, Platform Strategy

Responsibilities

• Develop and maintain the IPN master narrative - the foundational commercial story that every PMM, seller, and marketer at Ibotta pulls from
• Build and own the messaging architecture that defines how Ibotta describes itself across every commercial context - from top-level platform positioning down to capability-level claims
• Own messaging governance - ensuring that Sales, SE, Demand Gen, and other functions operate within approved positioning and that commercial content reflects what PMM has approved as true
• Define and evolve Ibotta's differentiation story against retail media networks, cashback alternatives, and in-house retailer programs
• Own the unified data narrative - connecting Ibotta's publisher data, audience intelligence, measurement capabilities, and AI positioning into one coherent commercial story
• Build and run a competitive intelligence program - monitoring the retail media and promotions landscape and translating competitive moves into positioning responses
• Own the VOC program - synthesizing market, field, and customer intelligence into a quarterly narrative brief that keeps Ibotta's positioning grounded in market reality
• Develop strategic sales narratives for enterprise-level commercial conversations
• Support executive and investor-facing storytelling in partnership with the Head of Product Marketing
• Maintain the commercial source-of-truth asset library - the core set of approved assets the field and marketing teams rely on
• Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere

Requirements

• 8+ years of overall professional experience, with at least 4 years in Product Marketing, Brand Strategy, or Commercial Strategy roles.
• Experience in adtech, retail media, or performance marketing required - candidates with backgrounds at DSPs, SSPs, retail media networks, or performance marketing platforms will be prioritized.
• CPG experience required - either working at a CPG company or working closely with CPG clients. Deep understanding of how large CPG organizations buy, budget, and evaluate marketing platforms is essential for this role
• Demonstrated ability to build platform-level positioning and narrative - not just feature-level PMM. Experience at a network, marketplace, or B2B2C company is strongly preferred.
• Exceptional written communication skills - this role requires someone who can write real, strategic prose, not just deck bullets. Writing samples will be requested.
• Experience building or owning messaging governance systems and commercial asset libraries.
• Proven ability to synthesize across complex, interconnected product capabilities and translate that complexity into a unified commercial story.
• Experience with competitive intelligence, market positioning, and VOC programs
• Ability to distill highly technical platform and data capabilities into clear, persuasive narratives for C-suite and brand decision-maker audiences.
• Comfortable operating in a fast-paced, high-growth environment with significant organizational change.
• Bachelor's degree or equivalent experience required.
• About Ibotta ("I bought a...")
• Additional Details:
• This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (incl

Benefits

Additional Information

Ibotta is seeking a Senior Product Marketing Manager, Platform Strategy to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. You'll own the commercial story of the Ibotta Performance Network, building the messaging architecture that Sales, Sales Enablement, and Demand Generation rely on to win in market. You'll be at the center of Ibotta's repositioning from consumer cashback app to performance network - shaping how the market understands why Ibotta is a differentiated growth platform for brands, retailers, and publishers. This is a platform-level role for someone who can synthesize complexity across an interconnected ecosystem and turn it into a clear, compelling, and credible commercial story. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

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