Senior Digital Performance Marketing Manager, ONTHEMARKET - London

About the role

CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. In December 2023 CoStar Group purchased OnTheMarket (OTM) with the intention of developing this established brand into the UK's number 1 Residential Property portal. Supported by the deep expertise of the CoStar Group and our Homes and Apartments teams, we will develop a world class user experience through offering the very best written content, imagery, design and functionality. The OnTheMarket product will support home buyers, sellers, agents and developers better than ever! Learn more about OnTheMarket . ROLE DESCRIPTION Join our fast-paced marketing team in a senior role where you'll work with multimillion-pound budgets to drive key digital performance goals. We're looking for someone who lives and breathes digital marketing-an experienced, data-driven performance marketer with a problem-solving mindset and a passion for leveraging digital solutions across the board. You'll thrive in this role if you're laser-focused on performance metrics, with cost per lead and cost per visit as your north stars. You'll be hands-on across the full digital ecosystem, including PPC, Display, Performance Max, Retargeting, Prospecting, and more. This is a real opportunity to make a significant impact-both within our business and across the wider CoStar Group. You will be working as part of a collaborative marketing team who are on an exciting journey to become the UK's number one Residential Property portal!

Responsibilities

• Create and deliver effective paid marketing strategies working to budgets and goals.
• Optimise campaigns to improve performance across search, programmatic and social channels.
• Produce regular reports with key stats, campaign analysis and clear actionable takeaways.
• Hands on management of paid campaigns, to drive lead generation
• Oversee the management of social media and retargeting campaigns.
• Monitor ad performance, adjust targeting parameters, budgets, and ad creatives based on campaign objectives and performance metrics.
• Implement strategies to optimise conversion rates
• Utilise data analytics and metrics to measure and monitor the performance of marketing initiatives, making data-driven decisions
• Conduct keyword research, ad copywriting, ad group structuring, and ad extensions implementation to maximise campaign performance and relevance.
• Implement A/B testing methodologies for ad creatives, landing pages, and ad placements to optimize click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Monitor campaign performance metrics such as cost per click (CPC), cost per acquisition (CPA), conversion rates, impression share, quality score, and ad position.
• Plan and optimise budgets regularly to achieve company targets
• And as well as all the above - lead on other digital focused projects and initiatives as required by the business
• Manage, coach and develop three marketing executives to become the next marketing superstars

Requirements

• Educated to degree level or equivalent experience.
• Understands tracking and attribution methodologies for digital marketing
• Proven experience in managing, end to end, Paid Media campaigns (PPC and Social) campaigns across platforms such as Google, BingAds and social media advertising platforms (Meta Ads etc)
• Hands-on experience with campaign setup, optimisation, budget management, bid strategies, and performance tracking for campaigns with a focus on lead generation, conversion optimization, and ROI-driven results.
• Comprehensive understanding of digital marketing principles, strategies, and tactics including paid social media, PPC advertising, search engine marketing (SEM), display advertising, remarketing, and conversion rate optimization (CRO).
• Knowledge of SEO principles, keyword research, and integration of PPC and SEO strategies for improved search visibility and

Additional Information

Senior Digital Performance Marketing Manager, ONTHEMARKET - London Job Description COSTAR GROUP - SENIOR DIGITAL PERFORMANCE MARKETING MANAGER, ONTHEMARKET - LONDON

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