Lifecycle Marketing Manager

About the role

Branch is on a mission to empower workers with financial freedom. We do this by helping companies accelerate payments and providing working Americans with accessible, free financial services. We're committed to building and delivering more inclusive, transparent, and frictionless financial products. Our goal of empowerment extends to our own employees, too. Have a great idea? Share it today and it might just get implemented tomorrow. As a member of our team, your voice and creativity matter-and they can directly impact our products, company, and culture. We not only focus on attracting great talent from across the country, but also on building teams that help that talent thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together. Come join our team as we develop new ways to improve the lives of working Americans. We are seeking a motivated and experienced Lifecycle Marketing Manager to drive engagement, conversion, and revenue growth across the user journey. This individual contributor role is critical in optimizing the customer experience funnel, improving retention, and delivering personalized lifecycle communications at scale. The ideal candidate has experience building data-driven lifecycle strategies, partnering cross-functionally across Product and Engineering, and executing high-performing campaigns within fast-paced, high-growth environments.

Responsibilities

• Lifecycle Strategy & Campaign Execution: Design and execute lifecycle marketing campaigns focused on acquisition, engagement, retention, and reactivation across the customer journey.
• Segmentation & Personalization: Develop and maintain audience segmentation strategies to deliver personalized messaging and experiences through marketing automation platforms.
• Custom Branded Solutions Ecosystem Management: Maintain and optimize custom branded solutions lifecycle communications, including dynamic content, value propositions, legal disclosures, and automated customer journeys.
• User Journey Optimization: Analyze the end-to-end customer experience to identify friction points, improve engagement, and uncover revenue opportunities in partnership with Product, Data, Professional Services, and Sales teams.
• Performance Measurement & Optimization: Establish and monitor KPIs to evaluate campaign effectiveness, engagement, retention, and ROI. Conduct A/B testing and experimentation to continuously improve performance.
• Customer Insights & Feedback: Partner with Product teams on Product-driven initiatives, customer survey strategy and implementation while leveraging customer feedback and behavioral insights to inform lifecycle and product improvements.
• Cross-Functional Collaboration: Work closely with Content and Creative teams to develop compelling, on-brand lifecycle communications and campaign assets.

Requirements

• Lifecycle Marketing Experience: 3-5 years of experience in lifecycle marketing, CRM, or retention marketing, preferably within a high-growth environment.
• Braze Marketing Automation Expertise: Advanced experience with Braze and strong technical knowledge of email marketing and customer journey orchestration.
• Analytical & Data Fluency: Strong analytical skills with experience using tools such as Google Sheets, Looker, or similar reporting platforms.
• Cross-Functional Collaboration: Demonstrated success partnering with Product, Engineering, Professional Services, and other cross-functional stakeholders.
• Fintech Experience: Experience in financial services or fintech preferred.
• Results-Driven Mindset: Proven track record of developing lifecycle marketing strategies that drive measurable engagement, retention, and revenue growth.
• Project Management & Communication: Excellent organizational, communication, and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• AI Innovation: Aptitude and interest in leveraging AI tools and platforms to improve marketing execution, personalization, operational efficiency, and campaign performance. Comfortable experimenting with emerging AI technologies to scale lifecycle marketing programs and workflows.

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