Principal Product Designer (remote friendly)

Responsibilities

• First, some context
• Beyond direct company work, you'll have space to focus on your own growth and craft development. You'll also help us refine our playbooks, tools, and internal processes to make what we do even more repeatable and scalable.
• While we've outlined responsibilities below, we pride ourselves on being highly collaborative and flexible. This means that in practice you'll work closely with startup CEOs and your teammates across discovery, product, engineering, and marketing.
• User Research & Discovery
• Conduct and analyze user interviews, surveys, and usability studies to gather actionable insights.
• Identify pain points and opportunities for improvement in both current and future experiences.
• Clearly articulate user needs to inform team-wide product and design decisions.
• Develop user personas and journey maps to guide and refine the design process.
• UX Design & Prototyping
• Define and communicate the product design vision and architecture.
• Create intuitive, user-centric, and technically implementable flows and interfaces, addressing all aspects of the user experience-from overarching user journeys to micro-interactions.
• Design and develop wireframes, mockups, and interactive prototypes for web and mobile platforms.
• UI Design & Branding
• Establish the company's initial brand identity, including logo design and foundational visual elements.
• Design visually cohesive and compelling user interfaces, ensuring consistency across platforms, products, and channels.
• Build and maintain style guides, design systems, and UI libraries.
• Ensure brand consistency across all touchpoints, including product interfaces, splash pages, slide decks, and social media graphics.
• Recruiting Support
• Help our startup CEO determine the ideal profile for their first in-house design hire, and participate (with outside recruiters and our team) in the sourcing and recruiting process
• Continuous Learning
• Stay current with the latest design trends, tools, and technologies to refine your craft and expand your toolkit.

Requirements

• 7+ years of experience in dynamic, intensive environments focused on product design and delivering quality user experiences, with a meaningful portion of this experience focused on B2B SaaS and/or AI-infused products.
• Proven ability to design and improve products using genuine user feedback and data insights.

Additional Information

We're a venture studio dedicated to conceiving, building, and scaling companies at the intersection of real estate, finance, and technology. Founded by serial entrepreneurs who have built unicorn real estate tech companies from the ground up, we're a team of expert operators with decades of experience turning ideas into thriving products, teams, and businesses. Our mission is simple: solve meaningful customer and business problems, design strong and defensible business models, activate growth engines, and hire world-class founding teams who can thrive-without wasting time on corporate bureaucracy. Each year, we launch 2-4 new startups, supercharging founders with our dedicated capital, experienced team, proven processes, and deep strategic network. Our team is distributed and works remotely, coming together in person every few months to collaborate and connect. Position Overview We're looking for a well-rounded, hands-on, and collaborative product designer to join our studio team. In this role, you'll play a pivotal part in understanding and championing user needs, shaping product design vision and strategy, creating high-quality, user-centric experiences, and evolving brand identities and design systems. The ideal candidate has a proven track record of designing and launching products users love, excels at working with complex systems in the absence of established patterns, and thrives in early-stage product and company development. Experience with B2B software and generative AI-powered products is a strong plus. This is a unique opportunity for a designer who is passionate about crafting exceptional user experiences from scratch, especially in the "0-1" phase of product development. You'll work closely with a tight-knit team of seasoned builders who are deeply committed to their craft and to supporting each other. Joining us also means sharing in the equity of the startups we create. This structure offers the potential for substantial upside while diversifying risk-ensuring you benefit from the success of all the companies you help build during your time here.

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