CBIA Effectiveness Manager - APAC

About the role

As APAC OU Effectiveness Manager, you will report to the APAC Analytics Director. You are responsible for the management and delivery of investment effectiveness analysis, Marketing Mix Modelling (MMM), Digital Commerce Analytics and leading thinking on content excellence/AI embedding for the OU, with focus on Wider Asia. A day in the life

Responsibilities

• Partner with the Global MMM & PAD Team to ensure delivery and integration of the results and findings for APAC into relevant markets, ensure on-going conversation to embed findings and adjust investment plans accordingly
• Serve as a key advisor and business partner, providing data-driven insights from analytics to ensure the consumer, shopper, and expert are at the heart of OU decisions.
• Partner with commercial teams, providing robust analytical support for objectives, infusing Deep Human Understanding & Deep Market Understanding across teams by providing compelling analytical evidence.
• Drive and build Digital Commerce Analytical capabilities embedding social commerce and analytics with focus on wider Asia
• Build and leverage gen AI capabilities to win in GEO partnering with commercial analytic teams
• Your areas of knowledge and expertise that matter most for this role

Requirements

• Experience in applying an analytical approach to answering business questions and providing actionable recommendations, preferably within MMM
• In-depth knowledge of analytical practices and methodologies within the Consumer Goods Industry (FMCG/Consumer Healthcare).
• Hands-on knowledge and understanding of syndicated data measures and attributes across diverse data landscapes, coupled with demonstrable experience in business intelligence and analysis
• Proven ability to work under tight timelines and prioritise among multiple projects, with strong coordination and project management skills
• A track record of exploring and implementing new analytical methodologies, tools, and technologies to enhance capabilities and drive efficiency
• Demonstrated success in managing agency relationships and fostering senior-level engagement
• Ability to enable and drive change - resilience and tenacity
• Job Posting End Date
• 2026-06-30
• Equal Opportunities
• The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
• Adjustment or Accommodations Request
• If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruit

Benefits

Additional Information

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

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