Senior Growth Operator (DPA & Catalog)

About the role

About Genus AI Genus AI is the operating layer for AI-native commerce. We help leading DTC brands turn their product catalog into a performance engine - combining feed infrastructure, AI-generated creative, and performance intelligence to drive revenue across paid channels. This is not traditional media buying. This is catalog-driven growth at scale . We work with brands spending $50K-$1M+ per month - where DPA is not a tactic, it is the system. The Role We are hiring a Senior Performance Marketing Manager focused on Dynamic Product Ads (DPA), catalog strategy, and performance systems. You will own a portfolio of high-growth DTC brands and be responsible for: Turning product catalogs into scalable acquisition engines Structuring DPA systems that drive consistent ROAS Connecting feed logic, creative systems, and campaign performance This is not a creative-first role . This is a performance + infrastructure role . You are not optimizing ads. You are designing the system that makes ads work. What You'll Own 📦 Catalog & DPA Strategy (Core) Architect and scale Dynamic Product Ad systems across Meta and other channels Structure product feeds, product sets, and segmentation logic Define how catalog data translates into campaign performance Identify revenue opportunities at the SKU / product level You think in: product sets feed rules catalog transformations - not individual ads Performance Ownership Own $50K-$500K+/month in ad spend across 10+ brands Drive core metrics: ROAS, CPA, CTR, contribution margin Analyze performance at the product, creative system, and audience level Identify scaling opportunities and inefficiencies quickly You operate like: 👉 a performance marketer 👉 with a data scientist mindset System Design & Optimization Build and iterate campaign architectures (CBO / ASC / DPA frameworks) Design and execute structured testing systems (not random iteration) Connect catalog → creative → audience → performance loop Improve signal quality and learning phase stability This is about systems that scale , not tactics that spike. Client Strategy & Leadership Lead performance conversations with senior stakeholders Translate data into clear growth strategy Proactively identify revenue opportunities Act as a trusted operator , not just a service provider Internal Leadership Mentor junior team members (creative + performance) Help define best practices for catalog-driven advertising Contribute to internal playbooks and frameworks Work closely with product and engineering to improve platform capabilities Core Experience 4-7+ years in performance marketing (Meta-heavy DTC) Proven experience managing $100K-$1M+/month spend Strong track record hitting ROAS / CAC / MER targets Deep understanding of Meta ad system mechanics Critical Skill Set (Non-Negotiable) Experience with Dynamic Product Ads (DPA) Strong understanding of product feeds, product sets, and catalog segmentation Ability to analyze performance at SKU-level granularity Structured thinking around testing and experimentation Mindset You think in systems, not assets You care about revenue, not vanity metrics You are high ownership and fast-moving You are comfortable operating in ambiguity and speed Tools & Stack Meta Ads Manager (advanced) Shopify (or equivalent ecommerce platforms) Google Merchant Center Google Sheets / Excel (strong) Bonus: Experience with feed tools (Feedonomics, DataFeedWatch, etc.) Experience with AI-driven creative or catalog systems What Success Looks Like Within 90 days: You restructure accounts into clear DPA-driven systems You identify key product-level performance levers You establish repeatable testing frameworks Within 6 months: You drive consistent improvements in MER, ROAS, and CAC You create scalable catalog strategies across accounts You become a go-to operator for high-value clients Why This Role Is Different Most performance roles: optimize campaigns react to data This role: builds the system underneath performance treats the catalog as the core growth engine operates at the intersection of: data infrastructure AI media buying Who Thrives Here Builders, not operators People who want to define how modern commerce actually runs Individuals who want to be early in agentic + catalog-driven advertising Highly competitive salary, depending on experience Rapid growth potential for high performers

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