Channel Marketing Manager

About the role

We're looking for an experienced and commercially driven Channel Marketing Manager to take full ownership of performance across our key acquisition channels - Veterinary, Rehoming, Breeder and Microchipping. This role is central to how customers enter our ecosystem and how effectively they convert, requiring someone who can think strategically, act decisively and influence cross-functional teams. While solid marketing experience is essential, this role would particularly suit someone who also brings a product-owner-style mindset - someone who naturally thinks in journeys, understands conversion levers and enjoys working with teams to improve customer pathways end-to-end. If you're energised by accountability, complexity and the opportunity to genuinely "move the dial", this role offers the chance to make a significant impact. We operate a hybrid working model, combining remote work with regular in-person collaboration. All team members are required to attend the office in Aylesbury once a week, every Wednesday, to support teamwork, communication, and shared planning. Please note: We'll be reviewing applications from 12th May and will be in touch with shortlisted candidates after that date to discuss next steps.

Responsibilities

• Leading channel marketing activity end-to-end, with clear accountability for acquisition, conversion and commercial performance.
• Developing channel strategies and translating them into actionable plans with measurable objectives.
• Planning and delivering campaigns that strengthen partner engagement and drive high-quality customer volume at efficient CPA levels.
• Creating and coordinating marketing materials and content for partner and community groups to support channel growth.
• Managing channel-specific website content, ensuring accuracy, compliance and brand consistency while improving journey performance.
• Supporting SEO enhancements and optimising landing pages and journeys to improve visibility, engagement and conversion.
• Executing digital and partner campaigns across PPC, paid social and other channels, using LTV and performance data to inform optimisation and improve ROI.
• Driving omni-channel activity for key partnerships, ensuring marketing plans align with commercial goals and deliver measurable improvements in lead and conversion performance.
• Analysing channel and journey data to identify opportunities, recommend improvements and influence decision-making across teams.

Requirements

• Significant experience in a marketing role with a strong track record of delivering commercially successful campaigns.
• A product-owner-style mindset (or someone who has experience of working in a Product Owner role) - someone who understands journeys, thinks in terms of conversion and enjoys working with teams to improve customer pathways.
• Strong commercial acumen and confidence interpreting performance data to guide strategy and optimisation.
• Exceptional communication skills, with the ability to influence stakeholders and articulate clear, compelling plans.
• Hands-on experience managing digital campaigns (PPC, paid social, content) with a focus on acquisition and ROI.
• Highly organised, adaptable and proactive, with the ability to thrive in a fast-moving environment.
• Strong attention to detail and a commitment to delivering high-quality, brand-aligned work.
• Effective collaborator with experience working across teams and with external partners.
• Experience in insurance, veterinary, breeder, rehoming or related sectors is advantageous.
• About Agria Pet Insurance:
• Working closely with animal welfare organisations, vets and breeders, gives us deep insight on what's best for pets. And we give back too - including supporting hundreds of animal rescues, protecting over 100,000 rescued animals, and through donations of over £2m to animal charities.

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