Head of Marketing (Maternity Cover)

Responsibilities

• Take ownership of the marketing strategy and drive its execution across a 12-month period of high activity and change
• Own and manage the marketing budget, ensuring investment decisions are aligned to commercial objectives and deliver measurable return on investment.
• Define and continuously refine our positioning, messaging and voice in the market, aligned to product and customer needs
• Act as a key partner to leadership, bringing clarity, structure and commercial focus to marketing initiatives
• Plan and deliver high-impact go-to-market campaigns that drive pipeline, leads, and revenue contribution
• Oversee demand generation, brand, content, social, website and campaign performance
• Translate marketing performance into clear commercial insight, including marketing-to-sales conversion and revenue impact
• Set clear short- and mid-term objectives for the team and ensure delivery against them
• Support and guide a multidisciplinary team across:
• Demand generation and nurture campaigns
• Campaign and programme execution
• Content and channel strategy
• Sales enablement
• Product marketing
• Account-based / hybrid marketing approaches
• Field marketing
• Work cross-functionally with sales, customer success, product teams to ensure alignment and execution
• Build alignment with senior stakeholders, including co-founders and technical leadership, bringing them on the journey with marketing initiatives
• Bring structure and prioritisation to an evolving environment, helping the team stay focused on what drives impact
• What makes this role different
• You'll be stepping into a business where not everything is fully defined, you'll need to create clarity as you go
• Stakeholder management is critical: You'll partner with talented leaders and stakeholders, applying your influencing skills to align teams and deliver strong results
• The role requires both strategic thinking and hands-on delivery, this is not a purely top-level position
• You'll have the opportunity to shape how marketing operates and contributes to growth in a meaningful way
• The opportunity to launch new geographies

Requirements

• Strong B2B SaaS marketing leadership experience
• Experience helping scale a business through a significant growth phase, ideally from £5m to £10m+ ARR
• Experience managing marketing budgets and making data-driven investment decisions in high-growth environments
• Proven track record executing digital campaigns in fast-moving startup or scale-up enviro

Additional Information

Who we are, what we do Sensat is a geospatial AI business that powers advanced and highly functional digital twins for the world's most critical infrastructure projects. We partner with the world's largest construction, engineering and critical infrastructure companies, including National Grid, Network Rail, Heathrow and Severn Trent Water. We enable our customers to fight the costly and high-risk "Status Quo" of siloed data, people and processes. Our AI-powered digital twins help teams digitally visualise, plan and manage projects, providing Project Confidence Through Clarity. We are a high trust, high impact team, who offer purpose driven work. We operate with autonomy and flexibility in an agile, flat structure. We look for highly talented, adaptable and curious individuals who love solving meaningful problems and who share our resilient team spirit when facing challenges! We more than doubled ARR in 2025, with a strong pipeline that positions us for another year of 100%+ ARR growth this year! Backed by over £25 million in funding from blue-chip investors like National Grid Partners and with imminent US market entry representing a significant value inflection point, this is an exciting time to join the Sensat team! The role - why it exists & why it's interesting We're looking for an experienced, hands-on Head of Marketing to step into a pivotal maternity cover role at a critical stage of our growth. This is not a "steady state" marketing leadership role. You'll be joining a fast-moving, evolving business where structures are still forming, priorities shift quickly, and alignment across teams requires active leadership. In return, you'll have significant influence over how marketing shapes the company's growth, positioning and commercial success. You'll sit at the heart of the commercial function, working closely with leadership, sales, product and customer teams to drive demand, sharpen our market narrative and enable revenue growth. This role would suit someone who thrives in ambiguity when multiple opinions and data sources disagree. This is a 12 month contract. Please note this role is hybrid with 2-3 days per week in the London office.

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