Senior Manager, Athlete Marketing

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STRATEGY Develop and communicate national athlete marketing strategy, aligning with global objectives and regional needs. Design national efficiencies for executions, marketing, activations, and guide the annual business plan. Drive the team to create innovative athlete marketing and media opportunities. Lead concept creation for projects, marketing tactics, and content from ideation to implementation. Collaborate with Marketing, Sales, Finance, and Operations on annual athlete marketing plans; develop retail programs with Sales and Brand teams. Increase Red Bull's brand presence in mainstream sports, Olympic disciplines, fitness, and active lifestyle. Identify and capitalize on sports trends; develop unique tactical opportunities with athletes to enhance brand image. Identify new playgrounds, athletic trends, sports media rights, and innovations to evolve Red Bull's sports presence. Ensure alignment with global athlete marketing strategy and serve as a liaison with International HQ. Leverage Red Bull's global athlete portfolio and partnerships to meet local market demands; provide insights to optimize athlete leverage. Explore athlete-relevant opportunities to drive brand growth and visibility. Consider media rights, social media, and 'name, image, and likeness' in athlete contracts and goals. MANAGEMENT Manage and diversify the national athlete portfolio, ensuring top talent selection. Lead negotiations with athlete representation, creative, and marketing agencies. Provide tailored support, including marketing tools, salary, bonuses, communications, and performance guidance. Organize and deliver up-to-date athlete branding guidelines, ensuring efficient material storage and logistics. Set athlete targets and manage athlete communications via Red Bull Sportsnet. Coordinate business support for top athlete projects, offering country-specific insights. Own budget and brand appearance for national athlete activities, adhering to international guidelines. Ensure the Athlete Marketing team manages athlete relationships and partnerships. Oversee the RBCA athlete roster, improving performance tracking and portfolio balance with HQ. Deploy national athlete strategies in-store, collaborating with Sales and Brand teams. Include Creators in athlete activities to broaden reach among Canadian consumers. Ensure athletes communicate product efficacy during key fitness and lifestyle events. Collaborate with internal partners to create engagement metrics for athlete brand image. Utilize third-party relationships to communicate product efficacy through athletes. EXECUTION Identify new talent, personalities, partnerships, and opportunities that fit the Red Bull brand; scout for athletes and develop custom branding solutions. Partner with the Media Network to maximize exposure and reach. Hire, manage, and lead teams and agencies for athlete project execution. Procure strategic partnerships to offset project costs and add brand value. Develop distribution strategies with the Media Network, teams, leagues, and sports organizations. Collaborate with Communications, Programming, and Media House to create credible content for priority athletes. Coordinate support for top-performing athletes and partnerships to deliver the brand vision. Enhance contribution to Brand, Sales, MN, and Field teams, ensuring effective deployment of athlete assets. Create streamlined tools for athlete marketing training, tracking, evaluation, reporting, and archiving. LEADERSHIP Showcase Red Bull as an innovative brand in sports by building a strong network and being approachable. Lead and support the team with project kickoffs, leveraging current project management principles. Align activities with broader business needs through cross-departmental collaboration. Share best practices and lessons learned nationally and globally with sports, regions, and marketing teams. Set standards for reporting, target setting, brand messaging, evaluation, and ROI for Red Bull and partnerships. Provide best-in-class tools and support for athlete marketing and management. Deliver feedback on project highlights and ideas, including evaluation standards. Optimize budgets by challenging expenditures against ROI. Coach team members to develop comprehensive marketing, communication, and performance plans for each athlete asset. PARTNERSHIP Identify and engage with the most fitting sports organizations to expand Red Bull's presence into regional markets. Lead partnership negotiations and guide the team towards strategic and authentic partnerships aligned with Red Bull's brand guidelines. Drive all marketing activities related to teams, leagues, and federations, sharing Red Bull brand values and product knowledge with partners. Foster relationships with key stakeholders within these organizations. Establish Red Bull as a functional beverage and innovative brand within team sports by engaging with athletes, trainers, opinion leaders, club partners, communities, industry sta

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