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Sr Marketing & Communications Manager

External
inmar logoInmar · Headquarters, Winston Salem, NC
Full-timeOn-site2w ago
LeadershipSEO
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Requirements

  • Experience managing digital marketing channels including corporate social media platforms and website content.
  • Experience applying SEO best practices and managing website content within a content management system.
  • Strong analytical and reporting skills with experience translating marketing performance data into actionable insights.
  • Excellent written communication and digital content development skills.
  • Strong analytical skills, including building reports and translating metrics into strategic action.
  • Ability to independently own strategy and influence cross-functional stakeholders.
  • Individual Competencies:
  • Communication: Giving and receiving messages and information in written, oral, and visual formats concisely for a complete understanding of meaning and intent.
  • Teamwork : Builds relationships and works cooperatively with others, inside and outside the organization, to accomplish objectives to build and maintain mutually beneficial partnerships, leverage information and achieve results.
  • Effective Execution: Gathers and analyzes information to generate and evaluate potential solutions to problems, issues and

Benefits

Vision insurance

Additional Information

Position Summary The Senior Marketing & Communications Manager plays a critical role in planning, executing and elevating both the impact and integration of our marketing and communication efforts. This is not a channel management role; it is an opportunity for a high-impact, versatile marketer to strengthen key capabilities (particularly our website and measurement approach) while helping shape the overall vision for what marketing becomes next. This individual brings clear thinking, high standards, a point of view, and knows how to connect efforts across channels into a cohesive, effective strategy. They are equally comfortable operating at a strategic level, planning and executing. They are a storyteller and connector, leverage data to drive smarter decisions, and continuously look for ways to improve how we show up, perform, and measure results across channels. This role requires someone who can collaborate and influence without authority, someone who raises the bar through strong thinking, collaboration, and a focus on getting it right, not being right. Over time, this person will help create clarity, build momentum, and elevate the team and function. Primary Accountabilities Strategic & Leadership (20%) Bring a clear point of view on how to continuously improve our marketing & communication to best-in-class B2B Connect efforts across channels into a more unified, insight-driven experience Identify gaps and opportunities across the marketing & communication ecosystem and help prioritize where to focus now and where to go next Simplify complex situations and narratives for a variety of audiences Help raise the bar for what "great" looks like across the team Influence (20%) Influence and align cross-functional stakeholders without direct authority Act as a thought partner to elevate how team(s) approaches messaging, marketing/comms plans, and execution Constructively challenge ideas and contribute to stronger outcomes across the enterprise Build trust and credibility through clear thinking, strong communication, and consistent follow-through Technical & Operational (15%) Strengthen the execution and effectiveness of key digital channels, including website and social platforms Apply SEO and digital best practices to improve discoverability, engagement, and performance Support execution across channels as needed, ensuring high-quality, on-brand output Improve workflows, tools, and processes to increase efficiency and scalability Analytical (15%) Evolve how marketing performance is measured, focusing on outcomes and business impact Develop and maintain reporting and connect data across platforms to provide clear, actionable insights Monitor performance trends to identify opportunities for optimization and growth Translate data into recommendations, improved decision-making, actions, and results Project Management (15%) Support planning and coordination of marketing initiatives across channels and stakeholders Manage priorities, timelines, and deliverables to ensure work is executed effectively Help create clarity and alignment across projects and campaigns Innovation (10%) Leverage AI and emerging tools to improve content development, insights, and workflow efficiency Stay current on trends across marketing, digital experience, and audience engagement Identify opportunities to evolve how marketing operates and delivers value Required Qualifications: Degree required Bachelors in Marketing or related field 5+ years of experience in digital marketing, social media management, website content management, marketing analytics, or related areas; or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities and essential functions of the position.


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