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Growth Marketing Manager - 6 Month FTC

External
Lloyds Banking Group logoLloyds Banking · Chester
Full-timeHybrid1d ago
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Responsibilities

  • Lead Cross‑Channel Growth Strategy & Testing
  • Design and run structured experiments across Paid Social, Affiliate, and emerging channels (including PMax, Demand Gen, YouTube, Snapchat, and Pinterest) to prove incrementality and unlock scalable growth opportunities.
  • Partner with Full Funnel teams to identify, validate, and scale new growth levers that drive incremental customer acquisition and commercial value.
  • Build channel plans that translate commercial goals into targeted, measurable activity.
  • Own Hands‑On Activation & Performance Delivery
  • Manage in‑platform execution across Meta and TikTok, optimising audiences, creative, formats, and measurement approaches (including conversion lift studies).
  • Work closely with agency partners and internal teams to ensure aligned strategy, high-quality execution, and continuous optimisation.
  • Drive Creative Excellence
  • Develop, refine, and optimise creative templates grounded in audience insights and platform behaviours.
  • Collaborate with creative teams to produce high-performing, social-first assets that maximise engagement and conversion.
  • Unlock New Affiliate Growth
  • Identify and explore new affiliate partners beyond traditional comparison sites, designing performance-based test programmes that uncover incremental opportunities.
  • Shape the Channel Roadmap & Share Insight
  • Feed into long-term channel strategy, innovation roadmaps, and future investment recommendations.
  • Document learnings, codify best practice, and share insight across teams to uplift capability and drive consistent performance.
  • Why join us?
  • Join us and, give us your best and we'll give you ours. Here, you'll make a difference to customers, you'll enjoy a fulfilling career where you're free to be yourself. Great colleagues, amazing workspaces, hybrid working and huge career opportunities-you'll find them all here.
  • What we're looking for?
  • Must have at least 5 years of direct experience managing multi-million-pound budgets in the realm of paid social media
  • Advanced paid social expertise, especially across Meta and TikTok - including audience strategy, creative optimisation, and advanced measurement (e.g., conversion lift, incrementality testing).
  • A strong creative eye, with the ability to guide and optimise assets for different audiences, formats, and funnel stages.
  • Performance marketing experience, with the ability to interpret data, diagnose issues, uncover insights, and drive measurable commercial results.
  • Cross‑channel curiosity and versatility, with enthusiasm for testing channels like PMax, Demand Gen, YouTube, Snapchat, Pinterest, and exploring new affiliate partnerships - to ensure marketing plans are outcome-first (rather than channel-siloed).
  • A proactive, growth-focused mindset, comfortable in ambiguity, energised by experimentation, and motivated by uncovering new scalable opportunities.
  • We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
  • This is a place for you:
  • Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we're committed to creating an environment in which everyone can thrive, learn and develop.
  • We were one of the first major organisations to set goals on diversity in senior roles, create a me

Benefits

Flexible scheduleEquity / stock options

Additional Information

End Date Tuesday 30 June 2026 Salary Range £61,344 - £68,160 We support flexible working - click here for more information on flexible working options Flexible Working Options Hybrid Working Job Description Summary . Job Description JOB TITLE: Growth Marketing Manager - 6 Month FTC SALARY: £61,344 - £68,160 LOCATIONS: Chester, Bristol, Edinburgh, Halifax or Leeds HOURS: Full-time WORKING PATTERN : Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy. About this Opportunity Are you ready to shape the future of how we invest in digital marketing? As our Growth Marketing Manager, you'll sit at the heart of experimentation and acceleration - designing smart, insight‑led tests across channels to prove what drives true incremental impact for our brands and products. You'll bring deep expertise in paid social - especially Meta and TikTok - while also exploring new frontiers across affiliate marketing and emerging platforms. With a blend of creativity, analytical rigour, and curiosity, you'll turn hypotheses into scalable growth strategies that unlock long-term investment. If you love solving complex growth challenges, pushing creative boundaries, and uncovering what really moves the needle, this is one of the most exciting opportunities in the team.


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