F&B Brand & PR Specialist

About the role

Graphic Design & Visual Communication Promotional Material: Designing posters, flyers, and digital graphics to promote monthly events or special packages. Brand Consistency: Ensuring all visual assets align with the hostel's brand identity and the social media guidelines provided by the external agency. Business Development: Lunch & Corporate Partnerships Local Market Mapping: Analyzing companies, offices, co-working spaces, and businesses located in the immediate vicinity of the hostel. Lead Generation & Sales: Directly reaching out to HR managers and corporate decision-makers nearby to present the hostel's lunch offerings. B2B Agreements: Creating and negotiating corporate partnership agreements (e.g., dedicated discounts, fixed lunch menus) to build loyalty among local workers and ensure a steady flow of lunchtime customers. Private Events Growth PR & Event Agency Scouting: Actively mapping and contacting communication agencies, local event planners, team-building companies, and PR managers to include the hostel's spaces in their partner venue catalogs. Corporate Scouting (B2B): Contacting mid-to-large-sized companies in the city (with a focus on the immediate area) to pitch the venue for corporate events, informal meetings, product launches, or seasonal parties. Networking & Industry Events: Attending trade fairs, networking events, and local meetups to establish the boutique hostel as the place to be for its unique combination of hospitality, lifestyle atmosphere, and F&B offerings. Global Events Management Local Adaptation: Receiving global event guidelines from the Head Quarter (HQ) and adapting them to the local market, audience, and specific spaces of the hostel. Planning & Execution: Organizing logistics, setups, local promotion, and staff coordination to ensure HQ standards are met 100%. Digital & Social Media Agency Coordination Briefing & Sourcing: Keeping the external agency updated on new designed menus, successful corporate agreements, and promoting spaces for private events. Providing "live" photos and videos from events to the agency. Approval: Supervising editorial plans to ensure they drive the right business goals (e.g., specific posts aimed at promoting private celebrations or corporate lunches). PR & Partnerships Media Relations: Engaging with industry journalists, bloggers, and local/national food and lifestyle guides. Influencer Marketing: Scouting and managing collaborations with content creators who align with the hostel's target audience. Brand Partnerships: Building synergies with beverage and food brands for sponsorships and co-branded events. Events & Community Concept Development: Collaborating with the F&B operations team to brainstorm and create special events (themed nights, guest bartending, DJ sets, and social gatherings). Local Engagement: Involving the local community, turning the hostel's F&B department into a landmark not just for staying guests, but for the entire city. Experience & Background Experience: 1 to 3 years of experience in operational marketing, event coordination, junior B2B sales, or public relations, preferably within the Hospitality, Food & Beverage, or communication/event agency sectors. Education: Bachelor's degree or diploma in Marketing, Communication, Business Administration, Foreign Languages, or equivalent fields. A Master's degree or specialized courses in Event Management or Hospitality Marketing are considered a plus. Hard Skills Basic Graphic Design: proficiency with rapid graphic design tools (e.g., Canva Pro) for the independent creation of menus, flyers, and promotional materials. Sales & Account Management: Ability to manage business negotiations, structure financial proposals/quotes, and conduct site inspections with corporate or private clients. Digital Literacy: Familiarity with social media dynamics (Instagram, TikTok) and core communication KPIs. Language English: Fluent/Excellent level (B2/C1). Italian: Native or fluent. Soft Skills Interpersonal & Commercial Skills: Strong commercial mindset, empathy, and proactivity for networking, local market mapping, and actively reaching out to businesses. Flexibility & Problem-Solving: Ability to adapt to the dynamic and casual environment of a boutique hostel. We're sure you know the song 🎶 First verse : We'll schedule an initial phone call with our Recruitment team if your application fits our beat. Chorus : After a successful phone interview, your future boss gives you an appointment! Be strong! Last verse : Naturally, you'll hear back from us whether it's 👎 or 👍.

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