Senior Manager - Media Relations

About the role

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role: Burson Group India is looking for a Sr. Manager - Media Relations for our Gurgaon location. The individual will join our team & work in the Media Team. As a Sr. Manager - Media Relations you are expected to Build and Maintain Media Relationships. You will contribute to Burson Genesis's performance by managing media and integrated communication (IC) programs, satisfying, and delighting clients, leading the team to work on strategy and execution of communications plans in collaboration with marketing and brand teams of respective relations clients.

Responsibilities

• Overseeing communications with the media, including preparing, editing, and proofreading articles, press kits, press releases, website postings, and other content.
• Develops, pitches and places positive stories by and about the client in appropriate business, trade and consumer media
• Cultivate and nurture relationships with journalists, editors, bloggers, influencers and media professionals.
• Strong written and verbal communication skill
• Oversees press events and takes part in media trainings, including drafting scenarios, and handle complex media inquiries.
• Addressing crisis situations promptly and directly, correcting misinformation, etc.
• Networking and coordination with media and influencers for interviews, articles, and relevant forums
• Create and maintain an active press calendar, media database & journalise profiles.
• Provide regular media coverage reports to internal stakeholders
• Implementing analytical strategies to identify potential for improvement of media relations and creating reports on media communications activities and results with actionable suggestions for improvement.
• Establish relationships with stakeholders & collaborate with various departments like Finance, HR, Marketing, Compliance etc.
• Experience that contributes to success:
• Graduate or Postgraduate in any stream or professional qualification in the field of public relations or marketing communication
• 4+ years of work experience of handling media relations in a PR agency and has a significant network of connections with media outlets, reporters, etc.
• You belong at Burson:
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