Digital Product Manager - Deposits (Bank, 12 Month Contract) UID: 2269

Responsibilities

• Develop Retail Banking Product Propositions
• Partner closely with Product teams to formulate compelling digital product propositions that meet customer needs and drive adoption.
• Conduct small-scale experiments and pilot initiatives to assess market acceptance, gather insights, and continuously iterate solutions to achieve desired business outcomes.
• Design Data-Driven Customer Journeys
• Collaborate with cross-functional stakeholders to conduct customer immersion sessions, understand customer needs and pain points, and design seamless digital experiences across multiple touchpoints.
• Drive customer-centric design by analyzing customer feedback, conducting market research, and adopting industry best practices to deliver efficient and intuitive user experiences.
• Study customer profiles, segmentation, and transactional behaviors to identify opportunities for improvement and growth.
• Engage directly with customers where necessary to gain deeper insights into problem statements and uncover business opportunities.
• Drive Online Channel Growth and Digital Adoption
• Develop and implement initiatives to increase online acquisition and channel share through digital platforms.
• Analyze internal data and customer behavior trends to identify opportunities for enhancing digital penetration and adoption.
• Collaborate with Product and Business Analytics teams to design and execute targeted marketing campaigns aimed at the right customer segments.
• Lead Personal Investing Initiatives
• Lead and coordinate the end-to-end development and implementation of retail banking initiatives within the personal investing space, from onboarding through fulfillment.
• Monitor market trends, competitive developments, and customer insights to recommend product and process enhancements.
• Support post-implementation activities, including user training, issue investigation, production support, and escalation management to ensure smooth operational performance.

Requirements

• Strong understanding of retail banking products and digital banking ecosystems.
• Experience in customer journey mapping, digital product development, and stakeholder management.
• Data-driven mindset with the ability to analyze customer behavior and identify growth opportunities.
• Strong project management and coordination skills with the ability to work across multiple stakeholders.
• Excellent communication, problem-solving, and analytical capabilities.
• Familiarity with personal investing products and customer acquisition strategies will be advantageous.
• We regret that only shortlisted candidates will be notified.
• Interested candidates may apply through the application system. We regret to inform only Shortlisted candidates will be notified.
• EA License No. 01C4394 - RCB No. 200007268E -EA Registration - Lim Jia Jie EA Registration No. R22108969

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