Product Manager - Immunology (Rapid & Elisa)

About the role

. The Opportunity: Own the performance of the Immunology Product range of in Diagnostics Business segment at Avantor India. This includes New Business development, Analyzing business growth, profitability, sales Trend, Disease area focused market development Own the brand positioning of the Avantor Immunology Range throughout various customer segments in the country. Rapid & Elisa Portfolio management with optimizing slow moving / nonmoving products and bringing in high margin potential New products thorough Market Intelligence.

Requirements

• Approximately 8-12 years of relevant experience in product management.
• A Graduate or Postgraduate in Biotechnology/Life Sciences, with an MBA/PGDM in Marketing preferred.
• Possesses subject matter expertise in Immunology, along with strong business knowledge and a solid understanding of strategy development in the diagnostics industry.
• Demonstrates analytical and logical thinking, a results-oriented mindset, and proficiency in computer applications including Word, Excel, and SAP.
• Experience in Sales, Product Management/ Application or Marketing in a company dealing with sale of products in Clinical Diagnostics
• Experience in marketing strategy and product launch planning skills will also be beneficial.
• Demonstrates integrity and business acumen, works well in a team, communicates and influences effectively, and takes clear, confident decisions.
• How you will thrive and create an impact:
• Healthy Sales Pipeline of New Customer Acquisition through lead generation campaigns and enabling the sales process through final billing,
• Validation of Kits/Rapid cards with accredited labs in cyclic manner in collaboration with commercial team
• Clinical marketing campaigns and technical events / trainings on site, support query resolution of product performance and maximizing instrument utilization.
• KOL creation/ expansion
• Market Intelligence: Determining market trend & analyzing the market potential of the products of interest/ focus.
• The brand positioning and visibility of the said line of products must be ensured through Website/ ecommerce portal enrichment, sales tools availability and commercial team training programs.
• Exploring & consolidating the competitor activities & devising an action plan for it
• A Product Manager at Avantor will also be required to support the portfolio enhancement at the back end, through new product introductions, optimizing the existing product line, supplier interactions.
• Sales and Margin Analytics to implement a healthy product mix in the market.
• Plan promotional campaigns to channelize the product mix.
• Managing the product price list & schemes.
• Disclaimer:
• Why Avantor?
• Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.
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