Associate Director, Patient Services Marketing - Rheumatology

Responsibilities

• Lead integrated rheumatology access strategies and plans that translate care model priorities into effective marketing execution.
• Serve as a subject matter expert for provider access strategy, patient journey planning, segmentation, and resource development.
• Partner closely with the rheumatology brand team, Field Reimbursement Managers (FRMs), and key stakeholders to advance access priorities, align messaging, and support efficient resource utilization.
• Develop rheumatology-specific messaging and educational strategies that enhance provider engagement and patient understanding.
• Guide digital and content initiatives that strengthen the provider and patient experience across channels.
• Collaborate with the Training team to strengthen field force effectiveness through clear messaging, tools, and enablement support.
• Lead APS strategic brand planning to ensure alignment with brand imperatives.
• Support financial planning cycle, purchase order tracking, and ongoing monthly budget management.
• Contribute to cross-functional launch readiness.
• Oversee agency coordination, budget management, and executional pull-through.
• Bachelor's degree required; advanced degree preferred.
• 10+ years of marketing experience, ideally in pharmaceutical, healthcare, or patient services marketing.
• Strong understanding of HCP, office, and access patient journey marketing.
• Demonstrated cross-functional leadership and matrix collaboration.
• Strong aptitude for applying AI tools in day-to-day work to improve productivity, streamline processes, and support marketing excellence.
• Experience managing budgets, agencies, and integrated campaigns.
• Excellent communication, analytical, and project management skills.
• Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.
• AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
• US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
• US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
• https://www.abbvie.com/join-us/reasonable-accommodations.html

Benefits

Additional Information

The Associate Director of Patient Services Marketing will lead the strategic direction and execution of integrated patient access marketing initiatives for the RINVOQ Rheumatology franchise across APS provider and patient workstreams. This role serves as a subject matter expert in provider and patient access strategy, translating care model priorities into actionable plans while driving cross-functional alignment and communication across a highly matrixed organization, including brand, market access, legal, finance, and communications partners.

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