Commercial Activities Leader, IKEA Thailand

About the role

Your assignment You lead the planning, optimisation and execution of commercial activities that make IKEA highly relevant, visible and compelling to customers. Drive and optimise the commercial calendar to maximise store and online visitation Lead the development of campaigns, events and activities that convert attention into traffic and sales Identify and unlock commercial opportunities based on customer insights, market trends and performance data Work closely with Marketing and Sales teams to activate promotional plans consistently across all channels Translate business priorities into clear, actionable campaigns with strong customer appeal Analyse campaign performance, identify key learnings and continuously improve future activities Follow up on KPIs including visitation, conversion and sales steering, ensuring strong ROI Ensure campaigns are well-coordinated, timely and commercially effective across stores and digital touchpoints Contribute to a seamless and inspiring customer journey across channels Your profile You are a commercially driven marketer with a strong sense of ownership, able to turn insights into actions that deliver results. Strong commercial mindset with experience in campaign optimization and activity planning Proven ability to drive traffic, sales and customer engagement through campaigns and promotions Highly analytical, with the ability to translate performance data into clear actions Strong collaboration skills, able to work cross-functionally with Marketing, Sales and other teams Experience in managing promotional campaigns or commercial calendars Customer-focused, with a good understanding of consumer behavior and market dynamics Structured and hands-on, with excellent planning and execution capability A strong communicator who can influence and align stakeholders Passionate about home furnishing and creating meaningful customer experiences Please apply by 3rd July 2026

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