Competitive Intelligence Manager

About the role

SentinelOne is a company at the intersection of AI and security, pioneering a new operating model for cybersecurity. Our AI-native platform unifies protection across endpoint, cloud, identity, data, and AI systems to deliver autonomous detection and response with clarity and speed. By combining real-time analytics, intelligent automation, and a unified data foundation, we reduce noise, simplify complexity, and empower security teams to focus on what truly matters. Our teams are builders, problem-solvers, and innovators committed to shaping the future of security. If you are excited to solve hard problems alongside talented, mission-driven people, we invite you to help us build a safer future for humanity. What Are We Looking For? We're looking for people who are relentlessly curious and committed to continuous learning. AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes. As a Competitive Intelligence Manager you will operate at the intersection of AI-powered workflows, strategic research, and sales enablement. This is not a traditional CI role. We are building something different: a program where intelligence is systematically generated, continuously updated, and deeply embedded into how our go-to-market teams sell and compete every day. Reporting to the Senior Director of Market Intelligence, you will own and evolve our Win/Loss program, build AI-assisted research and analysis workflows using Claude and other tools, and serve as a key resource for Sales and Marketing as they navigate competitive situations. You are organized, relentlessly curious, and driven by a high bar for execution quality. You thrive when managing multiple workstreams simultaneously and take pride in delivering outputs that are both rigorous and immediately usable. The CI function at SentinelOne is at an inflection point. We are investing in AI-native workflows, expanding into analyst relations, and building a program infrastructure that does not yet exist in full. This role has real scope to shape how competitive intelligence works here, not just execute against a predefined playbook. If you want ownership, a team that takes the work seriously, and the latitude to build, this is the role. What Will You Do? Primary responsibilities include : Manage our Win/Loss program in partnership with a third-party interview vendor, owning the overall program cadence, scope, and quality of deal coverage across Endpoint, Identity, and MDR segments. Analyze and synthesize interview findings from the vendor into clear competitive themes, patterns, and deal-level insights, going beyond data delivery to surface the "so what" for the business. Translate Win/Loss themes into sales plays in close partnership with the Sales Enablement team, ensuring insights drive concrete changes in how sellers handle objections, position against competitors, and navigate common deal scenarios. Deliver regular Win/Loss reporting to Sales leadership, Product, and Marketing, with clear trend analysis and competitive exposure signals that inform both tactical and strategic decisions. Build and maintain AI-assisted research and analysis workflows using Claude and other tools, reducing the manual lift of competitive monitoring and insight generation. Develop reusable prompt frameworks for tasks such as competitor webpage differentiation analysis, product announcement summarization, and battlecard content generation. Document and iterate on workflow templates so that CI outputs are scalable, repeatable, and available to cross-functional teams without requiring significant analyst time. Stay current on AI tooling relevant to competitive intelligence and proactively surface workflow improvements to the team. Own battlecard development as a core deliverable, maintaining a library that is current, accurate, and structured for how sellers actually use them in the field. This includes knowing when to update, when to rebuild, and how to translate positioning into language that lands in a live conversation. Act as a real-time competitive resource for Sales and Sales Engineering during active deals, providing fast, high-quality analysis on demand. Deliver competitive training and enablement sessions, kee

Additional Information

Our Purpose At SentinelOne, we are driven by a clear purpose: to give the advantage to those who secure our future. As AI reshapes how organizations build, operate, and innovate, the responsibility to protect them becomes more critical than ever. When you join SentinelOne, your work helps protect global enterprises, critical infrastructure, and the technologies shaping tomorrow. If you are motivated by meaningful challenges and want your impact to be real, measurable, and global, you will find purpose here.

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