Senior Manager, Startup Marketing

About the role

The Marketing team at Airwallex is the growth engine driving brand dominance and hyper-scale customer acquisition globally. We don't just run campaigns; we build the market playbook for the future of global financial infrastructure. Operating in a hyper-growth, fast-moving fintech environment, we leverage data-driven insights and bold, creative strategies to ensure Airwallex disrupts and leads the market. Our team is a high-octane group of builders passionate about telling the Airwallex story, moving the needle, and executing at the highest level to support our explosive global growth.

Responsibilities

• This role is based in San Francisco, CA.
• Own Go-to-Market Planning: Operate as a true full-stack marketer and own the go-to-market strategy, execution, and launch of multi-touch, integrated demand-generation campaigns that position Airwallex as the default financial stack for founders, directly tied to pipeline and revenue targets.
• Scale Digital Engine: Own and scale our monthly startup digital footprint across owned and paid channels, including lifecycle (startup newsletter), events (webinars), and a variety of paid (LinkedIn, founder newsletters, Reddit, YouTube).
• Activate Influencers & Advocates: Identify, cultivate, and manage relationships with key startup influencers, operators, and high-profile founders to amplify the Airwallex story and drive organic network effects.
• Quickly Convert Pipeline: Architect, write, and deploy automated email nurture programs and targeted, high-velocity outbound email campaigns designed to convert ecosystem awareness into active program interest with zero latency.
• Track, Prioritize, Prove: Use data to measure performance, prioritize spend, and report on funnel and pipeline impact to leadership.

Requirements

• We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.
• 10+ Years of Growth or Startup Marketing Experience: A proven track record of full-stack B2B marketing, growth marketing, or ecosystem management, with deep roots in the startup, accelerator, or venture capital landscapes.
• Full-Stack Execution Capability: Strong hands-on experience spann

Additional Information

About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles . You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.

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