Growth Marketing Architect (f/m/d)

About the role

We created Apaleo to change the hospitality industry in a meaningful way. Our API-first property management platform empowers accommodation providers to design a technology stack that creates unique digital guest and staff experiences. At Apaleo, you'll find a diverse, international team united by a passion for learning and building - and we move fast. We're looking for a Growth Marketing Architect (f/m/d) to join our team in Munich, Germany. You won't just use AI tools - you'll design and operate the systems that turn marketing into a predictable growth engine: more intelligent, more autonomous, and measurably better at creating demand and pipeline. You'll build on what the team has already started and work shoulder-to-shoulder with channel owners - thinking in workflows, building in pipelines, and measuring everything against one thing: commercial impact, expressed as demand and pipeline. Your mission Build the data foundation marketing runs on Audit where marketing data lives today - HubSpot, Google Analytics, LinkedIn, Contentful, etc. - and map how it actually flows (or doesn't) between systems Design clean, structured data connections so every AI workflow downstream has reliable inputs - and so demand and pipeline become measurable end to end Work hand-in-hand with Marketing channel owners to connect what's already there into one coherent commercial data layer that ties activity to pipeline Build the campaign intelligence layer Architect the campaign lifecycle framework that probably doesn't yet exist: which signals predict demand at each stage, how content maps to pipeline progression, what real-time campaign performance actually requires technically Automate the assembly work - pulling, structuring, and summarising performance data across channels - so the team acts on insight rather than chasing it, and can see what's actually driving pipeline Own and scale the campaign performance analysis pipeline from experiment to production, with demand and pipeline contribution as the headline metric Build AI workflows that run without you Design prompts, agents, and automated sequences that produce reliable outputs for repeatable marketing tasks without needing constant supervision Build systems the broader marketing team can operate and iterate on independently - so the impact stays even as you move on to the next thing Build toward the long-term vision: a two-way marketing intelligence loop where competitive signals automatically inform messaging, underperforming campaigns trigger content updates, and marketing shifts from reactive to continuously adaptive - compounding into a self-improving demand and pipeline engine You'd be a great fit if you Think in systems - you map a workflow before you build it, and you can clearly distinguish between steps that should be automated and steps that need a human Have hands-on experience building AI-powered marketing or GTM workflows - content pipelines, enrichment flows, analytics automations, or similar Connect everything to growth - you instinctively tie technical and campaign decisions to demand and pipeline, and you think in funnels, conversion, and pipeline contribution Are comfortable with APIs - you can read documentation, make calls, understand endpoints and data structures, without needing an engineer beside you Can write prompts that work reliably at scale Understand data connectivity: you know how systems like HubSpot, GA, and marketing platforms pass data between each other, and you can design flows that don't break Have a strong commercial instinct - you speak the language of B2B SaaS growth and connect every decision to a business outcome Are comfortable operating in ambiguity - this is a new function and you'll be defining it as much as filling it Are genuinely curious about hospitality technology and the intersection of AI and GTM Write and communicate fluently in English; German is a strong plus Culture & Growth A Diverse & International Team: Work alongside passionate professionals from over 20 nationalities, bringing unique cultural perspectives, backgrounds, and experiences to shape the future of hospitality tech. Growth & Development: As we scale, so do your opportunities. You'll benefit from 360° feedback reviews, a dedicated learning budget, and plenty of chances to take on more responsibility. Our evolving career framework ensures you have increasing opportunities to learn new skills, advance your career, and make an impact. Autonomy & Ownership: Great ideas can come from anywhere. We empower you to take responsibility, make decisions, and contribute directly in an environment built on trust, transparency, and collaboration. Shape the Future of Hospitality Tech: Be part of a fast-growing scale-up transforming the hospitality industry. From day one, your work drives real impact and you'll have the freedom to bring your ideas to life. Competitive & Fair Compen

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