Digital Marketing Specialist

About the role

We are the UK's leading delivery management company providing efficient, high-quality and competitively priced services across Business Mail, Parcels, Fulfilment and Doordrop Media both in the UK and internationally. Distributing more than 4 billion items annually, we are market leaders in Downstream Access Mail (DSA) services handling over 50% of bulk business mail in the UK. We are in the top 100 privately owned companies with 23 locations across the UK. Our success is down to our people and the values we all follow to delivery excellence to our customers. We think as part of a team , act with a can-do attitude and do the right thing . Following these simple values has resulted in our people delivering and exceeded both our business and personal development goals. We are a 'family' of uniquely different people with strengths in the areas we work in and always have the opportunity to be curious to enhance ourselves. We are a disability confident employer and embrace Well Being, EDI and ESG to make ourselves and our environment the best it can be. As the Digital Marketing Specialist you will be an essential contributor to the growth of the Leafletdrop E-commerce platform. We're looking for a well-rounded, hands-on marketing professional who enjoys creating purposeful content for lead generation and is skilled at interpreting data to evaluate performance. Why Leafletdrop (part of Whistl)? From our origins in the postal sector, Whistl has grown and diversified to become the UK's leading logistics specialist in fulfilment, mail, and parcels. Leafletdrop is the e-commerce division of the group, giving access to mail as a marketing channel to thousands of businesses across the UK every year through a state of the art self-service platform. Market leader in its space, Leafletdrop acts as a tech startup, while leveraging the benefits that a strong parent company like Whistl can offer. Job Opportunity

Responsibilities

• Campaigns & Content
• Own and deliver the email marketing strategy (inbound & outbound), including campaign planning, copywriting, design, and execution. Achieve this by creating engaging, high-converting content across email, social media, landing pages, and website
• Digital Growth & Optimisation
• Drive Conversion Rate Optimisation (CRO) across the website and e-commerce platform and support SEO and GEO strategies, including content creation and updates to improve search performance, whilst using SEO best practices.
• Social & Brand Presence
• Grow and manage our social media channels, leveraging AI tools to enhance content creation and scale output.
• Performance & Reporting
• Monitor and report on campaign performance using tools such as HubSpot and use insights and data to improve campaign effectiveness.
• Collaboration & Lead Generation
• Drive positive customer reviews and engage with our sales team to regularly generate new testimonials to turn into content for the website and social channels.
• Manage marketing data lists using tools such as ZoomInfo
• Essential Skills
• What do you need to bring
• We would like you to be well organised and have a creative marketing mind, together with the following skillset:
• email marketing experience
• digital content creation: blogs, images (i.e. Canva), videos Experience in managing corporate social accounts
• knowledge of SEO principles and a proven ability to create optimised content driven by data-led creativity.
• Even better if you can bring a background in e-commerce and B2B marketing, proficient in using AI for content creation across multiple formats, and experienced with tools such as HubSpot, Concrete5 CMS, and a basic knowledge of html.
• DEI Statement
• What is ED&I? No Barriers!
• Inclusion Ensuring everyone has a sense of belonging, feels valued, respected, and supported without prejudice and their differences are appreciated.

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