CRM Technical Specialist

Requirements

• You won't just be building campaigns - you'll help build and improve the infrastructure, processes, and systems that make scalable, high-performing CRM possible.
• Success in this role means improving CRM stability and deliverability, reducing technical blockers for the team, and helping the CRM function scale efficiently across multiple apps and markets
• ✨ Key Responsibilities:
• Drive deliverability and inbox placement best practices to maximise open rates and overall campaign performance.
• Act as the main technical point of contact for the CRM team, resolving integration issues, troubleshooting data discrepancies, and ensuring a high level of SLA for internal stakeholders.
• Own and improve CRM infrastructure, integrations, and data flows to create a more stable, diversified, and scalable ecosystem across apps and channels.
• Manage and prioritise the team's technical backlog, ensuring requests are delivered efficiently and operational blockers are resolved quickly.
• Support and help drive technical CRM initiatives such as new channel rollouts, vendor evaluations, migrations, and system improvements.
• Ensure high standards of campaign QA, data integrity, and system reliability across all CRM initiatives.
• Create and maintain clear, organised documentation, playbooks, and processes to improve team efficiency, consistency, and onboarding.
• Research, evaluate, and propose new tools and AI-driven solutions that can improve automation, operational efficiency, and team performance.
• Collaborate cross-functionally with Product, Engineering, Analytics, and other stakeholders to align on tracking, CRM capabilities, and business priorities.
• ✨ The ideal profile:
• 3+ years of experience in CRM, marketing automation, CRM operations, or similar roles.
• Hands-on experience with CRM platforms such as Braze, Iterable, Salesforce Marketing Cloud, Reteno, or similar.
• Good understanding of CRM infrastructure, including automations, data flows, integrations, and troubleshooting.
• Experience working with Product, Engineering, or Analytics teams to solve technical issues and launch new CRM initiatives.
• Understanding of email deliverability fundamentals, including inbox placement, sender reputation, and list hygiene.
• Strong organisational and project management skills, with the ability to manage multiple requests and priorities.
• Ability to create clear documentation, processes, and playbooks.
• Proactive, collaborative, and solution-oriented mindset.
• ✨ Nice to Have
• Experience with APIs, webhooks, or CRM integrations.
• Experience with A/B testing, QA, and campaign troubleshooting.
• Familiarity with SQL, attribution, deep links, or tracking setup.
• Experience in subscription, app-based, or multi-market businesses.
• To apply: https://weworkremotely.com/remote-jobs/welltech-crm-technical-specialist

Additional Information

Headquarters: Ukraine URL: http://welltech.com Who Are We? Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing. We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps - Muscle Booster, Yoga-Go, and WalkFit - to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously. With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK , we combine the scale of a market leader and the drive of a team that's just getting started.

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