Senior Marketing Data Analyst
External
Motorway · London, UKPrepare for this interview
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About the role
We are looking for a Senior Marketing Data Analyst to join our Analytics team. You will own complex analytical work streams with significant autonomy and serve as the subject matter expert in supporting the marketing and commercial teams to answer questions linked to marketing and business performance as well as customer behaviour. Beyond strong SQL, Python, statistical, and modelling skills, you will be an accomplished practitioner of AI-augmented analytical approaches.
Responsibilities
- Lead complex end-to-end analytical projects with a high degree of autonomy across the marketing and commercial teams
- Design and analyse incrementality experiments for the marketing teams; build statistical models as needed
- Support on projects to improve knowledge of marketing return on investment such as marketing mix modelling (MMM) and brand impact measurement
- Improve understanding of customer behaviour through the sales funnel from both the seller and dealer perspectives
- Deliver presentations of analysis to senior stakeholders
- Help manage attribution frameworks and advise on how these blend with the MMM and incrementality testing framework
- Utilise AI effectively to automate workflows for both your own team and stakeholders deploying agents as needed
- Stay current with AI and data trends; share relevant innovations and best practice with the team
- AI & MODERN TOOLING - WHAT WE EXPECT
Requirements
- Background in marketing analytics
- 5+ years working in marketing and customer analytics
- Strong SQL & Python
- Expert-level SQL; proficient Python for modelling, statistical analysis and automation
- AI practitioner
- Strong working knowledge of AI tools and ability to share best practice. Knowledge of Claude Desktop Code ideal but not essential
- Experimentation design
- Confident designing A/B tests, advising on methodology, and explaining results to senior stakeholders
- Advanced analytics
- Experience with predictive modelling, causal inference, and statistical techniques beyond basic A/B testing
- Business acumen
- Ability to connect analytical work to business outcomes and champions use of data-led decision making
- Stakeholder influence
- Confident communicator; constructs compelling data narratives for senior audiences
- dbt / BigQuery
- Working knowledge of dbt and BigQuery ideal, but not essential
Benefits
Additional Information
About Motorway Motorway is the UK's fastest-growing used car marketplace - our online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal. Founded in 2017, our award-winning, technology-led approach has redefined the experience of selling a car. Motorway is backed by some of the world's leading technology investors, having raised £143 million in Series C funding. This is a unique opportunity to join a fast-growing scale-up at a crucial phase of growth and help change an industry for the better.
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