Brand Manager (Global Crypto Exchange)

Responsibilities

• Brand Strategy & Positioning: Define and evolve the brand's global DNA, ensuring a consistent voice and visual identity across all touchpoints (App, Web, Social, Offline).
• Integrated Campaigns: Lead the end-to-end execution of large-scale brand awareness campaigns, from World Cup sponsorships to localized community activations.
• Cross-Cultural Narrative: Craft compelling stories that translate seamlessly between Western "Crypto Twitter" (X) culture and the nuances of the Asian/Chinese crypto landscape.
• Market Intelligence: Monitor industry trends and competitor moves to ensure the exchange remains a "top-of-mind" choice for both retail traders and institutional clients.
• Creative Oversight: Manage internal and external creative agencies to produce world-class visual assets, videos, and copy.
• Crisis Management: Work closely with PR and Legal to protect brand equity during market volatility or regulatory shifts.

Requirements

• Experience: 5+ years of brand management experience, preferably with a top-tier exchange , global fintech, or a high-growth "Unicorn" tech company.
• Language: Native-level fluency in Mandarin Chinese (written/spoken) and professional proficiency in English.
• Crypto Native: Deep understanding of blockchain technology, DeFi, NFTs, and the psychological drivers of crypto traders.
• Analytical Rigor: Ability to turn brand sentiment data and "Share of Voice" (SOV) metrics into actionable marketing strategies.
• Leadership: Proven track record of managing cross-functional teams and external vendors in a fast-paced, high-pressure environment.

Benefits

Additional Information

We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at hyphenconnect? Share your experience