Director of Sales and Marketing

Responsibilities

• Develop and implement the hotel's annual sales and marketing plan.
• Lead the sales team in achieving room revenue, group business, and banquet/meeting space targets.
• Develop strategies to grow corporate, leisure, government, MICE, and travel trade segments.
• Oversee account management for key clients and maintain strong long-term business relationships.
• Monitor market trends, competitor activity, pricing, and demand to support revenue growth.
• Work closely with Revenue Management to optimize pricing, inventory, and positioning strategies.
• Guide the marketing team on brand campaigns, digital marketing, public relations, promotions, and hotel communications.
• Identify new business opportunities through networking, partnerships, sales calls, and industry events.
• Oversee proposal development, contract negotiations, and major account closures.
• Ensure effective planning and execution of promotional activities, exhibitions, roadshows, and familiarization trips.
• Review sales forecasts, pipeline performance, and market performance reports regularly.
• Manage the sales and marketing budget and ensure efficient use of resources.
• Collaborate with Operations, F&B, Finance, and Reservations to ensure seamless guest and client experience.
• Represent the hotel at trade shows, client meetings, community events, and industry functions.
• Coach, mentor, and develop the sales and marketing team to meet performance goals.
• Ensure all activities are aligned with brand standards and company policies.

Additional Information

The Director of Sales and Marketing is responsible for leading the hotel's overall sales, marketing, and revenue-generating strategies. The role focuses on driving room revenue, MICE and group business, corporate accounts, brand positioning, and market share growth while ensuring alignment with the hotel's business objectives.

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