Manager, Growth Marketing

Responsibilities

• Plan, launch, and optimize paid campaigns across search, social, and display, managing budgets and vendor or agency relationships to maximize return on ad spend
• Identify, test, and scale new and emerging paid platforms and channels through a structured test-and-learn approach
• Develop and execute a comprehensive search visibility strategy spanning SEO, AEO (answer engine optimization), and GEO (generative engine optimization) to ensure discoverability in traditional search results, featured answers, and AI-generated responses from tools like Claude, Gemini, ChatGPT
• Optimize content structure, schema markup, and authority signals so company content is accurately cited and surfaced by answer engines and large language models
• Leverage AI tools to enhance marketing performance, including content generation and optimization, audience targeting, campaign automation, predictive analytics, and workflow efficiency
• Own marketing analytics: build dashboards, track KPIs across paid, organic, AI-driven search, email, and web, and translate data into actionable growth recommendations for leadership
• Develop, write, and edit content for company newsletters, announcements, and other internal and external communications channels, managing editorial calendars and coordinating contributions across the organization
• Maintain brand consistency and voice across all campaigns, content, and communications
• Perform other duties as assigned, which may include marketing support for business development proposals, events, and thought leadership initiatives

Requirements

• Bachelor's degree in marketing, communications, or a related field
• 5-7 years of progressive digital or growth marketing experience with demonstrated, measurable results
• Proficiency with Google Ads, Meta Ads, Spotify Ads, Pinterest Ads, GA4, Google Tag Manager, Google Search Console, and SEO tools such as Semrush, Ahrefs, or Moz
• Proficiency with creative tools such as Canva and Adobe Creative
• Working knowledge of AEO and GEO practices, including structured data and content strategies that earn citations in AI-generated and featured answers
• Demonstrated experience applying AI tools to achieve marketing goals
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot, or Constant Contact)
• Strong writing and editing skills with experience producing recurring communications or publications
• A test-and-learn mindset with comfort presenting data and insights to senior stakeholders
• Strong organizational skills and the ability to manage multiple priorities and deadlines
• Guest Services, Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment and promotion without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

Benefits

Additional Information

Compensation Amount: 100,000.00 USD Annual Job Summary: We are seeking a data-driven Growth Marketing Manager to own and scale our digital growth engine. This role leads paid advertising, search visibility across traditional and AI-driven engines (SEO, AEO, GEO), marketing analytics, and AI-powered optimization, while also developing content that strengthens our brand and engages our audiences. The ideal candidate is a channel-agnostic experimenter who is equally comfortable optimizing a campaign, analyzing a dashboard, and writing compelling content. Job Description:

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