Sales Development Executive (SaaS / HRTech)

About the role

We are looking for a Sales Development Executive to drive outbound pipeline generation and be the first point of commercial contact for prospective customers. This is a front-line growth role. You will be responsible for identifying, engaging and qualifying prospects across all segments - SMEs, mid-market and enterprise - and converting those conversations into qualified meetings for the commercial team. Over time, you will develop a strong command of the HR tech landscape, sharpen your outreach craft and build the foundation for a broader sales or commercial career.

Responsibilities

• Prospecting & Pipeline Generation
• Research and identify potential customers across target industries, company sizes and markets.
• Build and maintain an active pipeline of cold and warm leads through structured outbound activity.
• Qualify prospects against defined criteria before handing off to the commercial team.
• Outreach & Engagement
• Execute personalised, multi-touch outreach campaigns across email, LinkedIn, phone and other relevant channels.
• Engage key decision-makers - typically CEO, Product & Engineering, Marketing stakeholders - with relevant and compelling messaging around HReasily's product suite and managed services.
• Follow up consistently and manage all lead activity accurately within the CRM.
• Pipeline Contribution & Targets
• Book qualified meetings and product demonstrations for the commercial team.
• Track and report on outreach activity, conversion rates and pipeline contribution weekly.
• Work toward and progressively exceed monthly targets across meetings booked, pipeline created and revenue influenced.
• Market & Product Development
• Build a solid working knowledge of HReasily's solutions and how they address common workforce management challenges across the region.
• Stay current on HR tech trends, competitor positioning and developments across target markets.
• Feed prospect insights and objections back to the commercial and product teams to sharpen messaging and positioning.

Requirements

• 3-5 years of experience in an outbound sales, business development or lead generation capacity, preferably within SaaS, HR tech or B2B services.
• Demonstrated ability to self-generate pipeline through outbound outreach rather than inbound follow-up alone.
• Comfortable initiating and holding conversations with mid to senior-level stakeholders across multiple functions.
• Disciplined approach to CRM hygiene, activity tracking and pipeline reporting.
• Strong written and verbal communication skills in English; proficiency in additional ASEAN languages is advantageous.
• Familiarity with tools such as Sales Navigator tools, CRM tools or equivalent platforms.
• Prior exposure to HR software, payroll or workforce management solutions is a plus but not required.
• About HR Easily

Additional Information

Job Title: Sales Development Executive (SaaS / HRTech) Reports To: Commercial Lead / CEO Location: Singapore (Regional Scope) The Archetype Some people need a warm lead to get started. You are not one of them. You find the gap in a conversation, earn the next five minutes, and quietly enjoy the moments most people find uncomfortable. You prospect. You follow up. You book the meeting. You do it again tomorrow - not because someone is watching, but because you actually want to be good at this. You are earlier in your career than most, and that is fine. What matters is that you show up with intent.

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