Director, Integrated Marketing Campaigns

About the role

Temporal is an open source programming model that can simplify code, make applications more reliable, and help developers focus on the important things like delivering features faster. We are on a mission to be the reliable foundation of every developer's toolbox, and are building the team that will make that happen. Our values guide us -they are present in how we show up, make decisions, and work together to make an impact. We're curious, driven, collaborative, genuine and humble. Temporal is growing and we are looking for those who share our values, challenge 'standard' thinking, and want to influence our future. If you have a passion for improving the developer experience, building world-class open-source software and communities, and want to be a part of our amazing team, we'd love to hear from you! We are seeking a Director, Integrated Marketing Campaigns to lead Temporal's end-to-end campaign strategy across all key segments and geographies. This is a high-impact quarterback role responsible for translating company strategy into integrated, multi-channel programs that generate measurable pipeline across our Enterprise New Logo, Commercial Self-Serve, Growth, and International motions. You will own campaign strategy, planning, execution, and performance across the full funnel; partnering tightly with Paid, Product Marketing, Field Marketing, Lifecycle, Sales, and RevOps to ensure every initiative delivers real business outcomes. This role reports to the Head of Demand Gen & Lifecycle.

Responsibilities

• Campaign Strategy & Execution
• Define and own integrated campaign strategy across all segments: Enterprise New Logo, Commercial Self-Serve, Growth accounts, and International (EMEA and APJ).
• Build full-funnel plans that orchestrate paid media, email/lifecycle, content, field events, webinars, ABM, and developer community programs into cohesive, always-on motions.
• Partner with Product Marketing to translate positioning and competitive differentiation into compelling campaign themes, messaging, and assets.
• Own campaign calendars, launch readiness, and cross-functional alignment so programs launch on time and on message.
• Enterprise New Logo Pipeline
• Lead integrated programs targeting net-new enterprise accounts in partnership with New Logo sales teams and SDRs, using targeted digital, content syndication, webinars, virtual and in-person events.
• Define ICP-aligned audience segmentation and persona mapping for engineering leadership, platform teams, and technical decision-makers at enterprise targets.
• Establish campaign-to-pipeline attribution frameworks to track sourced and influenced pipeline from enterprise programs.
• Commercial Self-Serve & Developer Growth
• Drive self-serve sign-up volume for Temporal Cloud through top-of-funnel campaigns targeting developers, platform engineers, and technical leads at commercial-segment companies.
• Partner with Growth, Lifecycle, Developer Relations, and Product teams to build programs that convert sign-ups into active users and commercial opportunities for the Sales team.
• Growth & Expansion Campaigns
• Design and execute campaign programs to support the Growth Sales team in driving expansion pipeline within existing accounts.
• Partner with RevOps to build programs identifying the next best use case for current customers, surfacing new expansion opportunities and workloads.
• Account-Based Marketing (ABM)
• Scale Temporal's ABM program covering 1:1, 1:few, and 1:many motions in partnership with Sales and RevOps.
• Orchestrate personalized, multi-channel ABM campaigns using intent data, targeted advertising, direct mail, and field engagement to create and accelerate pipeline in strategic new logo and growth accounts.
• Refine account engagement scoring, pipeline influence, and sales velocity metrics to continuously optimize ABM effectiveness.
• International Expansion - EMEA & APJ
• Build and execute integrated campaign programs supporting Temporal's go-to-market expansion in EMEA and APJ, in partnership with regional Field Marketing, Sales, and Developer Advocacy teams.
• Adapt global programs for regional relevance, localizing messaging, offers, content, and channel mix; ensure regional pipeline targets are integrated into global campaign planning.
• Team Leadership & Performance
• Build, manage, and develop a high-performing team of campaign managers, providing strategic direction and career growth.
• Serve as the campaign quarterback across marketing - aligning Brand, Product Marketing, Digital, Content, Field, and Lifecycle teams around shared priorities.
• Define and own campaign KPIs: MQL volume and quality, marketing-sourced and influenced pipeline, lead-to-opportunity conversion, and CAC by segment.
• Build attribution models and reporting frameworks with Marketing Ops and RevOps; establish a culture of continuous experimentation to improve performance.

Requirements

• We value folks who bring strong experience and a genuine point of view, as well

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