Product Marketing Manager, New Ventures - Travel

Responsibilities

• Develop positioning and messaging strategies that clearly articulate the value of new products
• Drive attach rate growth through targeted cross-sell and upsell campaigns across in-app, email, paid, and owned channels
• Partner with Lifecycle Marketing to design personalized journeys that introduce add-ons at high-intent moments in the member lifecycle
• Identify behavioral signals and segmentation strategies to optimize offer timing and relevance
• Design and execute experiments to increase conversion, ARPU, and overall member lifetime value
• Collaborate with Product on pricing, bundling, merchandising, and in-product placement strategies
• Act as the cross-functional lead aligning Product, Partnerships, Growth, and Brand to execute seamless launches and ongoing optimization
• How you'll measure success:
• Attach rate and add-on penetration across the subscriber base
• Incremental ARPU and contribution to subscriber LTV
• Engagement and repeat usage of add-on products
• Speed-to-market and speed-to-optimization for new add-on launches
• What you're great at:
• 5+ years of experience in subscription, DTC, consumer tech, fintech, travel, or similar consumer services businesses
• Experience driving cross-sell, upsell, bundling, or expansion revenue strategies
• Proven ability to translate product value into compelling member-facing narratives
• Strong cross-functional collaboration skills across Product, Analytics, Lifecycle, and Growth
• Comfortable testing, iterating, and optimizing in fast-moving environment
• How You'll be Rewarded:
• Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.
• We are committed to a transparent and secure hiring process. All communications related to this role will come directly from

Benefits

Additional Information

CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier-physically and digitally. With more than 38 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it's at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences. CLEAR is seeking a data-driven Product Marketing Manager, New Ventures - Travel to help bring new products and businesses to life across our travel portfolio. This role focuses on increasing attach rates, deepening member engagement, and expanding average revenue per subscriber (ARPU) through high-impact cross-sell and upsell strategies. Sitting at the intersection of Product, Growth, Lifecycle, and Analytics, you will shape positioning, packaging, and promotional strategy for new offerings - ensuring they are clearly differentiated, compelling, and seamlessly integrated into the member experience. This is a high-ownership role for someone who understands subscription economics and knows how to drive incremental revenue while balancing long-term retention.

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