Digital Analytics Manager

Requirements

• Here at Primark, we want everyone to feel valued - so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
• Proven experience leading and growing an analytics team in a fast-paced, eCommerce or product-led environment; experience working within product-led ways of working with analysts embedded in squads; track record of delivering commercial impact through data.
• Experience analysing customer behaviour and value over time , including cohort analysis, retention, and customer lifetime value, to inform commercial and product decisions.
• Does this sound like you? Great, because we can't wait to see wha

Benefits

Additional Information

What You'll Do as a Digital Analytics Manager In your role, you'll collaborate with different people across a range of skillsets. Here's a flavour of your day-to-day: Team Leadership & Performance - Lead and develop a high-performing team, fostering end-to-end ownership, pace, and accountability, and driving continuous improvement by evolving from reporting into proactive, insight-led delivery Insight, Trading & Commercial Impact - Lead weekly trading analysis to understand performance drivers, translate data into clear insights with clear next steps, deliver actionable recommendations across trading, product, experimentation and UX, drive Click & Collect optimisation by improving adoption and customer journeys, and collaborate to build datasets, analytics and skills that evolve the customer analytics mindset and enhance experiences for our most valuable customers. Product Integration & Delivery - Build and maintain processes that embed analysts effectively within product squads, define clear measurement frameworks and tracking requirements, enable high‑quality delivery through prioritization and coaching, collaborate with Product, UX and Engineering to improve ways of working and remove blockers, and build strong cross‑team relationships to position analytics as a value‑driving partner. Data, Automation & Scalability - Guide the team in working with large, complex datasets to uncover meaningful insights, drive automation of recurring reporting, ensure data is accessible and reliable for fast decision‑making, support scalable analytics across international markets, own and improve data layer and tracking implementations with hands‑on troubleshooting, and build strong relationships with digital analytics partners to ensure high‑quality delivery and effective tool usage aligned to business priorities. Experimentation, Segmentation & Optimisation - Lead the analytics contribution to the experimentation programme, supporting prioritisation and delivery of high-impact tests aligned to commercial outcomes - Leverage customer segmentation and behavioural insights to identify opportunities for personalisation and optimisation in both web and app What You'll Get People are at the heart of what we do here, so it's essential we provide you with the right environment to perform at your very best. Let's talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria. Hybrid work model with 1-2 days in the office each week.

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