Associate Director of Social Commerce

About the role

We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world-with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A--putting marketers in a strategic seat at the table--and providing value in unparalleled ways. Managing billions in media, our dynamic team--of consultative marketers, creatives, analysts and technologists--challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. ***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life: The Associate Director of Social Commerce is a cross-functional leadership role responsible for advancing and optimizing social commerce strategies across all divisions. You will champion innovation in social affiliate marketing, TikTok Shop and other social storefront management, ensuring seamless integration with other service lines while driving scalable revenue growth and exceptional client outcomes. You set the standard for excellence in social commerce execution, conversion optimization, and emerging monetization strategies. By collaborating closely with divisional leads, R&D leadership, go-to-market teams, and platform partners, the Associate Director of Social Commerce refines commerce offerings, identifies new revenue opportunities, and ensures a best-in-class approach to shoppable content, affiliate programs, and platform-driven commerce initiatives.

Responsibilities

• Social Commerce Product Quality & Management
• Oversee social commerce services, ensuring excellence in affiliate programs, shoppable content on TikTok Shop and other social platform-based storefront strategies
• Conduct monthly performance reviews on quality, conversion trends, and strategic alignment, sharing insights with division leads and the Director of R&D.
• Join one monthly performance review with a division lead, assessing shop performance, affiliate conversion trends, and strategic alignment across commerce-driven initiatives.
• Lead one monthly operational review with R&D leadership, summarizing division performance trends, key takeaways, and opportunities to enhance social commerce offerings.
• Ensure best practices for affiliate-driven content, social storefront management, and conversion optimization are consistently applied across teams.
• Own specific recruitment and bench-building efforts by identifying skill gaps, assessing hiring needs, and ensuring a strong pipeline of Commerce and creator talent to scale offerings effectively.
• Commerce Innovation & Development
• Lead the development and rollout of scalable social commerce strategies, ensuring profitability and alignment with client needs; rolling these offerings into the division structure as adoption targets are met
• Drive cross-channel shop adoption, expanding offerings across affiliate networks, social marketplaces, and emerging commerce-enabled platforms.
• Work closely with the Director of R&D, Social, to test, refine, and optimize new social commerce programs, storefront strategies, and revenue-generating affiliate partnerships before launch.
• Support new business efforts by contributing to pitches, revenue forecasting, and pricing strategy for net-new commerce service offerings.
• Maintain best practice playbooks for social commerce growth tactics, affiliate optimization, and emerging shop strategies, ensuring teams stay ahead of industry trends.
• Use AI or automation to drive efficiency or improve outputs
• Platform & Partner Management
• Act as the primary point of contact for commerce-driven platforms, including TTS, Euka, affiliate networks, and other social shopping integrations (Meta, Pinterest, YouTube Shopping, etc.).
• Manage platform partnerships and revenue-driving initiatives, ensuri

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