Social Intelligence Manager

About the role

A seasoned data intelligence analyst who champions Data & Analytics and can confidently address Clients, Internal Stakeholders, and C-suite executives at the drop of a hat with a combination of professionalism and innate ability to tell data driven narratives. You will have limitless talents to produce unique & insightful social intelligence outputs for multiple brands including social listening for brand tracking and crisis monitoring and audience insights/segmentation for strategy development. Your role is to go beyond analytics; it is to uncover the 'why' behind the data. You will leverage a deep expertise in advanced intelligence tools to unearth cultural trends, simplify complex information, and provide the data-driven insights that guide our strategy and creative teams.

Responsibilities

• Insight & Storytelling
• Lead the use of data as a story, translating complex analytical work into easy-to-understand insights and actionable recommendations.
• Simplify and organize information into a single, powerful narrative that informs and inspires creative briefs.
• Leverage social intelligence and performance data to think outside the box on how to drive strategy and achieve business results.
• Develop unique and insightful social intelligence outputs, from brand tracking and crisis monitoring to audience segmentation for strategy development.
• Analytics & Measurement
• Interpret business challenges to develop appropriate measurement plans, goals, and KPIs.
• Oversee the quality and development of all social insights, listening reports, and performance dashboards to meet modern marketing needs.
• Create visually engaging and clear dashboards using your expertise in tools like Sprinklr, YouScan, Brandwatch, Google Data Studio, Tableau, or Power BI.
• Strategic Leadership & Collaboration
• Act as a key player in new briefs, representing the agency's social intelligence expertise with confidence.
• Build strong relationships with strategy leaders and the creative community, acting as a trusted partner and advocate.
• Serve as a role model and mentor to Social Intelligence Analyst in market, guiding their work and fostering a culture of excellence within the analytics team.
• Partner with broader teams (E2E, Martech, PR, Media) to connect social data with other analytics for a holistic view.
• Governance & Innovation
• Provide overall guidance on the brand's Global direction for dashboard setup, reporting, taxonomy, and tagging governance.
• Act as the social analytics leader, collaborating with the global community to build a center of excellence and educate other regions.
• Stay ahead of global cultural trends and industry updates to proactively develop timely and relevant content strategies.

Requirements

• Experience & Expertise:
• 8+ years of experience in data and analytics.
• Proven experience managing social intelligence across multiple markets, preferably within a region-wide, borderless team model
• Deep expertise with social intelligence tools (e.g., Sprinklr, Brandwatch, YouScan) and data visualization platforms (e.g., GDS, Tableau, Power BI)
• Skills & Abilities:
• An innate ability to transform complex data into clear, data-driven narratives for C-suite executives, internal stakeholders, and clients.
• Strong understanding of statistical methods, cross-channel marketing analytics, and paid media distribution.
• Considered a subject mat

Benefits

Additional Information

About Ogilvy Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com , and follow us on LinkedIn , X , Instagram , and Facebook. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . About Ogilvy Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

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