Alliances Marketing Manager

Benefits

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The Company You'll Join Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta's platform of software and services lays the groundwork so you can build, invest, and scale with confidence. Carta's Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure. Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don't work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta's software for the Office of the Fund CFO does just that - it's a new category of software to make private markets look more like public markets - a connected ERP for private capital. For more information about our offices and culture, check out our Carta careers page . The Problems You'll Solve At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As an Alliances Marketing Manager, you'll work to: GTM Relationship Strategy and Management Collaborates closely with current alliance partners (Morgan Stanley, New York Stock Exchange, Odyssey Trust, Ramp, Sequoia and potentially more to be added) and Carta GTM teams to jointly develop strategies for cobranding/comarketing initiatives and demand generation efforts aligned to partnership goals. Works across the broader GTM Carta team in creating effective cross functional strategies including Marketing, Business Development, Sales, Customer Success and oCXO, ensuring fulsome execution, ongoing measurement and data-informed iteration of partnership efforts, including pipeline generation. Develops powerful comarketing plans on an annual and quarterly basis aligning marketing stakeholders at Carta and with partners to create impactful, resourced (both people and budget) activations in market. Works creatively within constraints for both Carta and partners(e.g., budgetary, time, exec availability, etc.) of established partnership and work with marketing peers to determine KPIs and assess performance for marketing workstreams and tactics. Maintains the utmost professionalism and responsiveness with partners, demonstrating appropriate urgency in addressing partner requests and input. Marketing Communications and Enablement Partners with Carta sales/delivery/advisory teams, and marketing plus equivalent contacts on the alliance side, to understand ongoing and point-in-time enablement needs to facilitate partnership objectives. Works with the Carta content and customer marketing teams, internal experts and partner marketers to develop mid to bottom of funnel collateral and digital content for diverse enablement use cases and social proof. Captures and communicates customer success stories and in-progress deals to derive insights and replicate effective strategies for both partner and internal teams. Collaborates with partner teams, Carta web team and performance marketing to create and optimize digital content. Interfaces with Carta social team to activate content in support of partnership goals and to reinforce joint marketing activities. As needed, works with the Product Marketing team to evolve messaging and positioning for product integrations. Aligns with Communications teams on media efforts for new and ongoing alliances, ensuring consistent messaging. Events and Field Marketing Engages with alliance partners on key mutual events, encompassing fully-owned to third-party events, targeting key prospect and customer audiences In conjunction with partner marketing teams and Carta field marketing teams, develops localized field strategies concentrating efforts in key geo-hubs such as the New York Metro and San Francisco Bay Area. Designs thoughtful field marketing activations that incorporate thought leaders, experts and executives from alliance partners and Carta for live events. Leverages partner stakeholders for Carta events and speaking opportunities. Works with lifecycle marketing and events on both partner and Carta teams as needed to drive prospect and customer participation. Account-Based Marketing Develops and manages a target list of Alliances prospects with partner teams for ABM in conjunction with the Carta sales teams. Partners with ABM teams to create workstreams specific to prospect lists. Reports to partners on progress with top targets on program engagement. Determines and allocates co-marketing budget for ABM if prioritized by partner in conjunct

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