Performance Marketing Specialist (Media Buyer)

Responsibilities

• Understand the client's business, offer, margins, target audiences and sales process; translate that into a clear campaign plan and testing roadmap.
• Plan, build and manage campaigns across Google, Meta, LinkedIn and other relevant channels (TikTok/XHS/Lemon8 where suitable).
• Set up account structures, audiences, keywords, creatives, placements, budgets and bidding strategies; maintain strong hygiene (naming conventions, tracking, exclusions, negatives, etc.).
• Write and iterate ad copy (or brief writers/designers with clear direction), and run disciplined A/B testing across hooks, angles, offers, formats and landing pages.
• Optimise campaigns daily/weekly: reduce wastage, improve CTR/CVR, lower CPA, and scale what works without breaking efficiency.
• Perform keyword and audience research, and continuously expand reach through new angles, campaign types and targeting approaches.
• Run competitive intelligence: monitor competitor positioning, creatives, offers and funnel tactics to spot opportunities and gaps.
• Ensure tracking is reliable: validate conversions, events, attribution setup, UTM discipline and reporting consistency.
• Deliver accurate monthly performance reports with clear insights, actions taken, next experiments, and what's needed from the client to unlock better results.
• Document your workflow and build SOPs with management so campaigns become easier to scale, handover and improve across the team.

Requirements

• Diploma or Degree in any discipline (Marketing / Business preferred).
• Minimum 2 years' hands-on experience in Performance Marketing / Media Buying (agency experience is a plus).
• Strong working knowledge of paid media on Google Ads and Meta (Facebook/Instagram); comfortable with LinkedIn Ads. Bonus if you've run TikTok, 小红书 (XHS) and/or Lemon8 campaigns.
• Solid analytical thinking and strong written communication (you can explain performance clearly, not just show numbers).
• Competent with tracking and measurement tools (e.g., GA4, Tag Manager, pixels/conversion APIs, platform reporting, Looker Studio or similar).

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Company Intel

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