Associate Manager, Paid Social

About the role

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here. Our Commitment to Diversity,

Responsibilities

• This role combines channel ownership, people leadership, vendor management, and governance to ensure paid social programs deliver measurable business outcomes and meet CTC's excellence standards.
• Own paid social channel delivery quality, ensuring consistent execution, reporting, and insights.
• Lead the paid social channel pod, managing priorities, workload balance, and campaign delivery.
• Consult on the tactical strategy for the paid social portion of integrated media plans
• Serve as a primary vendor relationship owner, driving alignment, performance, and partner satisfaction.
• Ensure the team follows established processes, frameworks, and ways of working.
• Lead and support performance‑driven paid social campaigns in a retail environment, focused on traffic, conversion, and revenue outcomes.
• Apply retail and omni-channel best practices to audience strategy, creative guidance, and optimization.
• Contribute to testing, optimization, and applied learnings that improve channel performance over time.
• Develop, train, and certify talent within the in‑house paid social team.
• Mentor team members on platform execution, reporting, insights, and partner communication.
• Ensure accurate data capture, tagging, and measurement across paid social platforms and CTC digital properties.
• Collaborate with cross‑functional partners (Planning, Creative, Analytics) to support integrated campaign delivery and new initiatives.
• Success in this role is measured across both performance outcomes and execution quality, including:
• ROAS, CPA, conversion rate, and traffic quality
• Spend pacing, budget stewardship, and delivery accuracy
• Quality and actionability of insights and optimization recommendations
• Test‑and‑learn impact and application of learnings
• Team compliance with processes and excellence frameworks
• What You Bring
• Bachelor's degree in Marketing, Business, Economics, Finance, or related field
• 5+ years of paid social experience (agency experience preferred)
• Retail and/or eCommerce experience running performance‑focused paid social campaigns
• Hands‑on expertise across Meta, TikTok, Snap, Reddit, and Pinterest
• Expert in Google Analytics
• Experience leading or mentoring teams and owning vendor relationships
• Strong understanding of media buying, measurement, and reporting
• Ability to operate effectively in a complex, cross‑functional organization
• We're always looking for great talent! In addition to competitive pay, we offer:
• Comprehensive benefits and retirement programs
• Performance incentives, Continuing Education Programs
• Other perks to support your well-being
• Career growth opportunities and product discounts
• Our typical hiring range is between $64,000.00 - $106,000.00 CAD Annual. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.
• #LI-GT1
• This posting represents an existing vacancy within our organization.
• We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

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