Senior Associate, Clients

Responsibilities

• Client Relationship & Servicing:
• Campaign Planning:
• Strategic Insight: Develop and maintain a deep understanding of client businesses, target audiences, competitive landscapes, and industry trends, using this knowledge to proactively shape and evolve client strategies.
• Goal-Oriented Planning: Lead client conversations to define clear and measurable campaign objectives, aligning advertising strategies with overall business goals and contributing to longer-term account planning.
• Cross-Channel Expertise: Independently develop comprehensive advertising strategies and media plans across all relevant channels, with a strong understanding of how channels work together to deliver holistic results.
• Analyse key performance metrics : identify trends, and make data-backed decisions to enhance the effectiveness of advertising campaigns, proactively flagging risks and opportunities.
• Budget Management: Determine appropriate budgets, allocate resources effectively across different channels, and make informed recommendations to optimize campaign performance and client investment.
• Implementation & Operations:
• Seamless Execution: Lead the implementation of advertising campaigns across all channels, ensuring timely launch, accurate setup, and quality control, while supporting junior associates in their day-to-day execution tasks.
• Budget Control: Manage campaign budgets and track spending meticulously to ensure optimal ROI and full client transparency, proactively identifying and resolving budget discrepancies.
• Team Collaboration & Mentorship: Collaborate effectively with internal teams (e.g., creative, analytics) to ensure seamless campaign execution. Take an active role in supporting and mentoring junior team members, sharing knowledge and best practices to elevate overall team performance.
• Performance Monitoring: Independently monitor and optimize campaign performance, using analytics tools to track key metrics, identify areas for improvement, and implement solutions with minimal direction.
• Optimization & Reporting:
• Data-Driven Optimization: Regularly and independently analyse data to uncover insights, adjust strategies, and implement changes that enhance campaign performance, going beyond surface-level metrics to identify deeper trends.
• A/B Testing: Design and lead A/B testing initiatives to identify the most effective campaign elements and optimize for conversions, engagement, and other key performance indicators, sharing learnings across the team.
• Insightful Reporting: Develop and deliver regular reports that clearly communicate campaign performance, insight

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact We are looking for a highly motivated and experienced Senior Associate to join the WPP Media Clients Team. As the primary point of contact for a portfolio of clients, you will manage their advertising needs end to end across all channels (may include digital/non-digital or biddable/non-biddable). Your primary responsibilities will include developing and maintaining strong relationships with clients, understanding their business goals, and translating these into effective advertising strategies. You will independently oversee the entire campaign lifecycle, from initial strategy and planning to setup, execution, and ongoing optimization, while also contributing to the mentoring and development of junior team members. Your role is crucial in ensuring that campaigns are delivered on time, within budget, and meet or exceed client expectations. Through meticulous planning, continuous performance analysis, and strategic leadership, you will drive successful outcomes and deliver exceptional value to our clients.

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