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App Performance - Senior Executive

External
AnyMind Group logoAnymind · Delhi
Full-timeOn-site1mo ago
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Responsibilities

  • Manage the end-to-end setup, execution, and optimization of app install and performance campaigns.
  • Coordinate with internal teams, partners, and platforms to ensure smooth campaign delivery.
  • Track and analyze campaign performance against key KPIs (CPI, CPA, ROAS, retention, etc.).
  • Handle tracking setup and validation, ensuring accurate data flow and attribution.
  • Monitor and flag any discrepancies, fraud patterns, or delivery issues proactively.

Requirements

  • 1-2 years of experience in ad operations, preferably in the mobile app marketing space.
  • Familiarity with the digital ad ecosystem: DSPs, SSPs, ad networks, tracking platforms, etc.
  • Working knowledge of MMPs (e.g., AppsFlyer, Adjust) and fraud prevention tools is a plus.
  • Strong analytical skills and comfort with performance data and campaign dashboards.
  • Why You'll Love It
  • Competitive salary
  • Performance review (2 times a year)
  • Annual leaves
  • Medical insurance
  • Creative office environment
  • Work in a professional and dynamic environment
  • Good chance to explore new trends in the digital market.

Additional Information

We're looking for a smart and detail-oriented App Performance Specialist to join our team. The ideal candidate has a solid background in app performance campaigns, understands the ad tech ecosystem, and can drive measurable results for user acquisition.


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