Senior Art Director, Brand Innovation Lab, US

About the role

Brand Innovation Lab (BIL) is an award-winning team that conceptualizes and executes bespoke advertising experiences for global brands-including Nike, Purina, Gap, Santander, and P&G-who invest in media with Amazon Ads, scaling successful campaign elements as new products or features in existing products. Our global team of storytellers and innovators includes creatives, strategists, design technologists, engineers, producers and more, collaborating to create customer-obsessed solutions across the Amazon canvas (Alexa, Twitch, Prime Video, Fire TV, etc.) that are customized to our advertisers' goals. Check out BIL's recent campaigns here: https://brandinnovationlab.amazon/

Requirements

• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
• Bachelor's degree
• Candidate must have an online portfolio or work samples that feature interesting, innovative, insight-driven campaigns and ideas that solve an advertiser problem through a variety of different media channels, including but not limited to video, social, digital, activations, radio, and outdoor.
• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience leading creative development of innovative creative from concept to delivery
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and meeting aggressive deadlines
• Familiarity with generative AI tools (e.g., image generators, LLM-based copywriting assistants, video synthesis tools) and an understanding of how to incorporate them into creative workflows to accelerate ideation, production, and personalization at scale
• Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
• Our inclusive culture empowers Amazonians to deliver the best res

Additional Information

Amazon's Brand Innovation Lab is looking for a talented and passionate Conceptual Sr. Art Director to create one-of-a-kind campaigns for a wide range of brands across Travel, Fashion, Pets, CPG, and FinServ. You'll partner with copywriters, designers, solutions managers and producers to create first-class customer experiences both on and offline by innovating with the Amazon canvas (Prime Video, Alexa, Twitch, etc). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope from brief to execution. This role will use data, insights and creativity to create campaign strategy and concepts, develop designs and the look and feel for experiences, as well as templates for never-before-done brand experiences that will solve customer problems, on and off Amazon platforms. You have strong conceptual, presentation, storytelling and project management skills, as well as digital media, and of course, an acute attention to detail. The candidate's portfolio should feature interesting, innovative, insight-driven campaigns and ideas that solve an advertiser problem through a variety of different media channels, including but not limited to video, social, digital, activations, radio, and outdoor. Their portfolio will include non-traditional mediums (i.e. not just film). This role will be client-facing, so having good presentation skills to share work in a succinct and compelling way is important. Key job responsibilities - Concept, design and execute innovative ads - campaigns and experiences for global brands - Partner with copywriters, designers, program managers, developers, strategists and producers to create customer-focused solutions that deliver on advertiser objectives - Independently lead campaigns and collaborate with internal teams, clients and external agency partners - Deliver high-quality designs and stellar art direction for campaigns across different Amazon touch points - In-depth understanding of Photoshop Suite, Figma, and AI tools - Data-driven and obsessed with understanding customers and making work that delivers results - Present ideas and concepts to clients, agencies and internally - Proven ability to ideate across both traditional and non-traditional formats. Proven ability to create new mediums for advertising - Ability to manage multiple projects at one time to make deadlines - Mentor and inspire junior designers and creatives A day in the life - Partner with IMDb on how to create a reality content series for a travel brand - Invent a product that helps revolutionize cooking with a CPG brand - Present a campaign to brand clients and their partner media agency - Design a trivia experience for a FinServ brand using Prime Video titles - Review video edits for influencer product launch campaign - Innovate what's next on Amazon for our fashion advertisers

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