YouTube Creative Strategist

About the role

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations. We're looking for the best YouTube minds in the world. If you know why our videos work and why some don't, we want to hear from you. This isn't a traditional job application. We don't care about your resume. We care about how you think about YouTube, and specifically how you think about our channel. Read the instructions below and show us. YouTube Creative Strategist We make the most watched videos on the internet. And we're obsessed with getting better. That means we need people around us who understand the craft at a deep level: what makes a format retain viewers, what makes a title drive clicks, what makes a challenge feel fair and a climax feel earned. This role sits at the intersection of creative development and channel strategy. You'll work directly on video concepts, format design, and performance analysis. You'll have real opinions and you'll be expected to defend them. You'll tell us what we should make, what we should stop making, and why. We don't care how many years of experience you have. We don't care where you went to school. We care that you've watched this channel like someone who wants to make it, not just consume it, and that you can back it up when you walk in the room.

Responsibilities

• You'll shape what gets made and how good it is.
• What it always means: having a strong, informed point of view on YouTube as a craft, and being willing to say it out loud.

Requirements

• Deep fluency with how this channel works.
• Not just that you've watched a lot of MrBeast. That you've watched like someone who wants to understand why it works. You should be able to name specific videos, specific moments, and tell us what was working mechanically: the retention hook, the stakes architecture, the escalation structure.
• You should also be able to tell us where we've fallen short. That's not a trick question. It's the most important one.
• Strong analytical instincts matter too. You understand YouTube's performance metrics: view duration, CTR, retention curves, and you can connect those signals back to specific creative decisions. Data informs your taste. It doesn't replace it.
• How to apply
• Record three videos. Send us the links.
• No resume required. No cover letter. Record yourself answering the three questions below, upload the videos wherever you want (YouTube unlisted is fine, Google Drive, Dropbox, anywhere we can click a link and watch), then submit the links using the form below.
• There's no time limit and no required format.
• Answer each question as its own video. Three videos, three links.
• The three questions
• Question 1 - Pitch one video we've never made that you're confident would be among our best performing videos of all time.
• Question 2 - What have we done well over the last year or so? What would you want to see more of?
• Question 3 - What mistakes have we made? What would you change and why?
• Ready? Submit your links here.
• Paste the links to your three videos in the form below along with your name and contact info. We review every submission and will reach out within a few business days if we want to move forward.
• The answers that stand out are almost always the ones where someone said something specific and meant it.
• Spots are limited. Don't sit on this.

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