Product Manager - Apparel & Accessories

Responsibilities

• Product Strategy, Assortment & Hero Product Development
• Define and execute the product vision, roadmap, and category strategy for apparel and accessories, aligned with brand objectives, consumer demand, and commercial goals and market trend.
• Develop and manage seasonal assortments integrating innovation, pricing architecture, and category growth opportunities.
• Lead the end-to-end development of products from concept through commercialization, ensuring alignment with brand positioning and target customer needs.
• Identify white space opportunities through consumer insights, market intelligence, social media trends, platform sales analytics, and competitive benchmarking.
• Develop category strategies encompassing Hero products, seasonal collections, capsule drops, and core replenishment programs.
• Translate market and trend signals into differentiated, scalable products with strong potential to become category leaders and best sellers.
• Global Market Intelligence & Consumer Insights
• Maintain a deep understanding of global consumer trends, conduct competitor analysis, review consumer feedback, and gather client insights to identify new opportunities for growth. with particular focus on North American and European apparel and accessories markets.
• Monitor emerging trends across activewear, athleisure, fashion apparel, and lifestyle categories, activewear trends.
• Analyze female customer behavior, product reviews, sales performance, and competitive landscapes to identify unmet consumer needs and growth opportunities.
• Evaluate winning attribute product drivers, including fabric innovation, fit architecture, functionality, pricing strategies, and customer pain points.
• Convert insights into actionable product opportunities, assortment strategies, and innovation pipelines.
• Product Development, Sourcing & Supply Chain Management
• Lead end-to-end product development and supply chain execution, ensuring seamless translation of design with intent into commercially viable products.
• Sourcing &Supplier/Vendor Management
• Sourcing &Supplier Management Identify, evaluate, and negotiate with qualified manufacturers and vendors to build a resilient and cost-effective supply base. Balance cost, quality, and speed to optimize margins while ensuring long-term supplier performance and reliability.
• Product Development& Quality Assurance
• Own the sample development lifecycle, defining precise product specifications includingmaterials, color standards, sizing, and construction details. Oversee end-to-end manufacturing execution to ensure alignment with brand standards and quality benchmarks.
• Act as the central coordination hub across key stakeholders, including:
• Design teams
• Fabric suppliers
• Trim suppliers
• Manufacturers
• Quality assurance teams
• Sourcing and production teams
• Drive the full product development lifecycle, including:
• Product briefing and concept translation
• Tech pack development and review
• Fabric and material selection
• Fit sessions and technical feedback
• Sample iteration and refinement cycles
• Cost engineering and negotiation
• Production readiness and handover
• Manage end-to-end development timelines from concept initiation through bulk production readiness, ensuring critical milestones are met.
• Ensure all products consistently achieve targets across:
• Quality excellence
• Cost efficiency
• Margin optimization
• Lead time performance
• Consumer experience and fit integrity
• Commer

Additional Information

Role Overview Join us as a Product Manager - Apparel &Accessories, accountable for driving the strategy, development, assortment, and commercial performance of apparel and accessories categories across our portfolio of emerging consumer brands. The Product Manager is responsible for defining category strategy and leading the end-to-end lifecycle of apparel and accessories products-from consumer and market insights, trend intelligence, assortment planning, and sourcing strategy through product development, commercialization, and lifecycle management. Focused on global growth, particularly in North America and Europe, the role drives commercially successful assortments that deliver revenue growth, GMV, margin expansion, inventory productivity, and exceptional customer value. Collaborate closely with Graphic Design, Marketing, Operations, Supply Chain, and Procurement to develop category-leading apparel and accessories assortments that balance consumer appeal, commercial performance, quality, and operational excellence. Leverage data-driven practices to accelerate speed-to-market and deliver scalable products that drive profitable growth. To success in this role requires hands-on and deep experience in apparel (activewear, athleisure, fashion, or lifestyle), strong consumer insight, and sharp commercial acumen to translate market opportunities into winning products and exceptional customer experiences.

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