Senior Executive - Marketing & Operations (Maternity Cover)

Responsibilities

• E-commerce & Business Operations
• Support day-to-day operations across online and retail business functions
• Coordinate with internal stakeholders to ensure smooth execution of business priorities
• Monitor campaign readiness, timelines, and operational deliverables across channels
• Support execution of initiatives that drive commercial performance and business efficiency
• 2.Performance Marketing & Digital Support
• Assist in running and optimizing performance marketing campaigns across key paid media channels (Meta, Google, TikTok or relevant digital platforms)
• Track campaign performance, budgets, traffic, and ROAS with support from internal teams/agencies
• Work closely with relevant teams to ensure timely launch and optimization of paid campaigns
• Support A/B testing, audience tracking, and campaign performance analysis
• CRM & Customer Marketing
• Support CRM execution across channels including EDM, WhatsApp, SMS, or relevant customer touchpoints
• Coordinate campaign deployment, customer segmentation, and database-related tasks
• Work with internal teams to ensure CRM calendars and customer communication plans are aligned
• Monitor CRM performance including open rates, click-through rates, retention, and customer engagement metrics
• 4.Retail Marketing & Campaign Operations
• Support execution of retail marketing initiatives, store-related campaigns, and brand activations
• Coordinate with internal and external stakeholders for marketing campaign rollouts
• Ensure marketing assets, timelines, and execution requirements are aligned across teams
• Assist in seasonal campaigns, launches, promotions, and operational marketing needs
• Reporting & Analytics
• Prepare weekly / monthly reports covering marketing, CRM, e-commerce, and campaign performance
• Track business performance, campaign results, and key operational metrics
• Support reporting related to traffic, engagement, conversion, customer behavior, and sales-related KPIs
• Consolidate insights and identify areas for optimization
• Cross-functional Coordination
• Work closely with Creative, Retail, E-commerce, CRM, Digital, and relevant teams to ensure smooth execution
• Support ad-hoc projects, operational priorities, and business needs across marketing and commerce functions

Requirements

• 3-4+ years of experience in Marketing Operations, E-commerce, CRM, Digital Marketing, or Business Operations
• Experience in fashion, retail, lifestyle, e-commerce, or consumer-led brands preferred
• Strong understanding of performance marketing, CRM, campaign execution, and reporting
• Familiarity with Meta Ads, Google Ads, TikTok Ads, CRM tools (Klaviyo /Mailchimp / similar), and analytics platforms
• Comfortable managing multiple moving pieces across both retail and online business operations
• Strong coordination and stakeholder management skills
• Analytical mindset with ability to interpret performance data and reports
• Detail-oriented, organized, and execution-focused
• Comfortable working in a lean, dynamic, and fast-paced environment
• Strong communication and problem-solving skills
• Proficiency in Excel / Google Sheets / reporting tools preferred

Additional Information

Role Overview We are looking for a Senior Executive - Marketing & E-commerce Operations (Maternity Cover) to support the day-to-day execution of both retail and online business operations, ensuring smooth coordination across marketing, e-commerce, CRM, and campaign execution. This role is ideal for someone who is highly organized, hands-on, analytical, and comfortable working in a lean, fast-paced environment. The candidate should be able to balance execution, coordination, and reporting while supporting business growth across both digital and offline channels.

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