Senior Content Strategist - Freelance

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Group SJR, a Division of VML, is the original full-service content consultancy. Today's leading organizations are grounded in unique skills, knowledge, and perspective but success depends on their ability to tell the world. At SJR we help them do exactly that; by discovering, developing and distributing their inimitable narrative. Anchored in the brand, the narrative provides the through-line that enables us to detail strategy and elevate communications programs.

Responsibilities

• Lead Strategy Development: Create and own the overarching content strategy for our client's clean energy initiatives, with a primary focus on their digital ecosystem.
• Craft Brand Messaging: Define the core messages, strategic pillars, and narratives the brand needs to communicate effectively with its audience.
• Build Content Models: Develop website-first content models that map key messages to the most effective content types and formats (e.g., articles, data visualizations, interactive tools, video).
• Client Partnership: Work directly with the client to understand their goals, present strategic recommendations, and ensure alignment throughout the project.
• Collaborate with Internal Teams: Partner with SJR's account, creative, and editorial teams to ensure the strategy is executed flawlessly.

Requirements

• We are looking for a highly-specialized Senior Content Strategist for a temporary, project-based role supporting a key client in the clean energy sector. This is a unique opportunity to shape the narrative for a major utility's clean energy initiatives from the ground up.
• The ideal candidate is equal parts problem solver, industry expert, writer, and analyst. If you're energized by the challenge of defining a brand's voice on a critical topic like clean energy, we want to talk to you.
• Significant experience in a strategic role , with a portfolio that demonstrates successful content strategy and messaging work.
• Deep industry expertise is a must. You have direct experience working with or for companies in utilities (e.g., National Grid), clean energy, renewables, or related sectors (e.g., oil and gas companies focusing on sustainability).
• A background as an environmental reporter is a huge plus.
• Proven ability to develop website-first content strategies and tangible content models.
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
• A self-starter mentality, comfortable managing your own time and deliverables in a remote, project-based setting.
• Project Details:
• Role Type: Contract / Project-Based (approx. 20 hours per week)
• Start Date: May 11, 2026
• Duration: Through End of Year 2026
• Rate: The hourly rate for this position is expected to be between $85 and $95, depending on experience and qualifications.
• Why Join Group SJR?
• Be a part of a pioneering team: Work alongside some of the brightest minds in content strategy and communications.
• Make a real impact: See your strategic vision come to life and contribute to a high-profile, socially relevant project for a major brand.
• Enjoy a collaborative and supportive culture: We value

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