Staff Product Manager - Lead Management

Responsibilities

• Establish and own product area objectives and key results (OKR's) and build plans that deliver on those results
• Effectively partner with stakeholders and engineering teams to deliver complex features successfully
• Effectively communicate verbally and in writing to all audiences : capturing customer need s through well-defined Initiatives, Capabilitie s , and Features to build world class experiences
• Influence technical priorities and business strategy by using quantitative and qualitative data
• Proactively identify risks and bring them to the attention of your team and/or stakeholders with plan for mitigation before they become roadblocks
• C ommunicat e complicated concepts clearly and present to all levels of the organization
• Utilize A tlassian tool s (JIRA, JIRA Align, JIRA Product Discovery, Confluence) to author and manage roadmaps , initiatives , capabilities, features, and other strategic documentation
• Use Agile practices to prioritize and lead the product backlog across all enterprise needs to drive efficient development activities
• Establish success metrics for product performance and maintain tracking mechanisms for those metrics
• Anticipat e and resolv e strategic issues that may impair the product/tech team's ability to deliver
• Manag e prioritization and trade-offs of a product roadmap to ensure delivery of a great Selling Partner experience
• Actively participate in the mentorship of others
• Collaborate with business partners
• Communicate and influence other organizations without a direct reporting relationship
• Your Skills & Abilities (Required Qualifications)
• 5 cumulative years of Product Management experience including r oadmap strategy, roadmap definition, prioritization, and delivery or 7 years of product management adjacent experience , i.e. CRM s olution a rchitect, business consultant , project manager, CRM software developer, etc.
• Bachelor's degree required
• Strong analytical and quantitative skills
• Strong written and verbal communication skills
• An obsessive focus on customer feedback and pain points with an inclination to look deeply under the hood
• Salesforce Certified Administrator (SCA) certification
• What Will Give You a Competitive Edge (Preferred Qualifications)
• MBA or equivalent experience
• Detail-oriented with a passion for building, thinking big, and discerning impact
• Ability to dive deep into data, technical systems, and customer feedback with equal passion
• Ability to understand and explain complex technical issues and communicate these to both technical and non-technical partner teams to drive resolution
• Abil

Additional Information

Job Description Job summary General Motors' Digital Customer Experience team seeks an experienced and motivated Staff Product Manager - Lead Management (Salesforce CRM) to help us redefine how customer demand is captured, routed, and converted across our brands and dealer network. There has never been a more exciting time to join General Motors, and we would love to hear from you if you are passionate about platform‑driven transformation, enjoy seeing immediate business impact from your work, and want to help build a world with zero crashes, zero emissions, and zero congestion. The Product Manager will oversee a set of initiatives designed to accelerate change across GM's Salesforce‑based lead management ecosystem. The product management function develops feature roadmaps informed by business goals, market needs, dealer feedback, and platform constraints to create measurable value for customers, dealers, and the enterprise. In addition, the Product team owns the performance, quality, and reliability of lead management capabilities currently in market to ensure strong dealer adoption and customer outcomes. This role involves building and scaling new platform capabilities while continuously optimizing existing lead ingestion, routing, and conversion workflows. You will work closely with cross‑functional stakeholders across Engineering, Marketing, Dealer Operations, Analytics, Privacy, Platform , and UX teams. You will be responsible for defining product strategy, establishing key performance indicators, and providing regular updates to senior leadership on progress, risks, and results. This role requires a candidate who thrives in ambiguity, identifies opportunities with limited guidance, and uses data to drive decision making . A successful Product Manager will manage the full lifecycle of a product by establishing objectives tied to business outcomes, prioritizing development investments appropriately, and delivering on GM's goal to provide best‑in‑class customer and dealer experiences at scale.

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