Senior Trade Marketing Manager

About the role

The Senior Trade Marketing Manager - Wellness plays a critical role in driving commercial success for Haleon's OTC portfolio, with a key focus on Panadol across Malaysia. Sitting within the Commercial/Trade Marketing function, this role partners closely with Sales, Brand Marketing, and cross-functional teams to translate brand strategy into impactful in-market execution across key channels including Modern Trade and General Trade. Reporting to the Head of Trade Marketing, the role is responsible for shaping the trade strategy, leading execution of the commercial calendar, and ensuring strong return on investment across all below-the-line activities.

Responsibilities

• Lead development and execution of the 3-year Trade Marketing strategy for OTC Wellness, with innovation as a key growth driver
• Own and deliver the annual commercial and promotional calendar across channels, aligning with brand and sales priorities
• Drive category growth through effective shopper marketing, in-store excellence, omnichannel activation, and customer-specific programs
• Manage trade investments and budgets, ensuring optimal ROI and alignment with business objectives
• Partner closely with Sales, Marketing, Supply Chain, Finance, Regulatory, and external stakeholders to ensure seamless execution
• Ensure compliance with regulatory requirements and internal processes across all trade and promotional activities
• Monitor and evaluate campaign performance, using data and insights to continuously optimize execution
• Why you?

Requirements

• Proven experience in Trade Marketing and/or Sales within FMCG/CPG, with strong exposure to channel execution and customer engagement
• Demonstrated ability to manage commercial calendars, promotions, and trade investments with clear ROI accountability
• Strong understanding of category management, shopper behaviour, and in-store execution strategies
• Experience working in cross-functional teams and managing multiple stakeholders in a matrix environment
• Solid analytical capability with experience translating data into actionable insights
• Strong communication and stakeholder management skills, with the ability to influence without direct authority.
• Highly organised with the ability to manage multiple priorities in a fast-paced environment.
• Commercially driven mindset with a proactive and solution-oriented approach.
• Experience in OTC, healthcare, or pharmacy channels is an added advantage.
• Agile and resilient, with the ability to navigate ambiguity and drive results under pressure
• Location - this role is based in: Hulu Kelang, Ampang
• Diversity, Equity and Inclusion
• At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
• We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs

Benefits

Additional Information

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. Hello. We're Haleon . A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.

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