Director, Business Operations (Product Lifecycle & Go-To Market)

About the role

At Brooklinen, bringing new products to life requires thoughtful coordination across teams-from early development through launch. Product development, merchandising, creative, digital, and marketing all play a role in ensuring new products reach customers with the quality, timing, and experience we expect. As we continue to grow, the ability to move this work forward with clarity, alignment, and momentum becomes increasingly important. We're hiring a Director of Business Operations (Product Lifecycle & Go-To Market) to help strengthen how this work comes together. This role sits at the intersection of product development and go-to-market execution. You'll partner closely with leaders across product, creative, digital, and marketing to ensure timelines, cross-functional handoffs, and launches operate with greater coordination and accountability. The right person for this role brings strong operational judgment and deep credibility in consumer product environments. You understand how products move from concept through launch, and you know how to bring teams together to solve problems, remove friction, and keep complex work moving forward. Reporting to our Chief Merchandising Officer, this is a highly visible role that works closely with Brooklinen's executive team and functional leaders to strengthen how we operate today while helping build a more scalable model for the future.

Responsibilities

• Product Development & Launch Orchestration
• Drive the cross-functional operating cadence that supports the product development process from concept through launch
• Partner closely with Product Development, Merchandising, Production, Creative, Digital, and Marketing teams to align milestones, dependencies, and timelines
• Ensure key handoffs across teams are clear, well coordinated, and executed with accountability
• Identify areas where the process can move faster or operate more smoothly and lead improvements
• Go-to-Market Process Leadership
• Strengthen the cross-functional go-to-market process across product, brand, digital, and channel teams
• Ensure launches are coordinated across stakeholders with clear ownership and timelines
• Partner with marketing, site, and merchandising teams to ensure product launches land smoothly across channels
• Act as a central coordinator for launch readiness, keeping teams aligned while maintaining momentum
• Cross-Functional Execution & Influence
• Lead high-priority initiatives that require coordination across multiple functions and senior stakeholders
• Build credibility quickly through strong judgment, subject matter expertise, and a collaborative approach
• Navigate competing priorities with objectivity, helping teams make practical tradeoffs in the service of the business
• Maintain momentum by identifying risks early and resolving blockers quickly
• Operational Excellence & Scale
• Strengthen how teams work together across product development and launch by bringing clarity to timelines, handoffs, and decision points
• Introduce practical ways of working that improve cross-functional coordination without unnecessary complexity
• Translate lessons from launches and initiatives into better ways of operating going forward
• Help lay the foundation for a scalable business operations capability over time
• What Success Looks Like
• Product development and launch timelines feel clear, coordinated, and easier for teams to execute against
• Cross-functional partners trust this role's judgment and view the individual as a valued thought partner
• Teams collaborate more smoothly across product, marketing, digital, and operations
• Product launches come to market with stronger alignment and fewer last-minute surprises
• The organization gains a more consistent and scalable way of bringing products to life
• What You Bring
• 10-15+ years of experience in business operations, product operations, or cross-functional leadership within consumer brands
• Deep expertise in soft goods product development.
• You are fluent in how products move from concept through sampling, development, approvals, production, and launch
• Experience building or improving cross-functional go-to-market processes
• Exceptional relationship-building and influence skills with the ability to establish trust quickly across teams and senior stakeholders
• Strong situational leadership and negotiation skills when navigating competing priorities
• A builder's mindset with the ability to introduce structure where needed, while remaining pragmatic and flexible
• High standards, strong follow-through, and a bias toward action
• Experience working within brands known for strong product development and go-to-market operating models in soft goods, apparel, or consumer goods environments is a plus

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